Organisational communication and strategy implementation – a primary inquiry
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 December 2001
Abstract
Over the last decade, organisational communication has attracted growing academic interest. Focuses on organisational communication within multi‐unit organisations in order to understand better the strategy implementation process from a communication perspective. Three hotel chains were investigated, all UK plcs with diversified business portfolios, and which were in the process of implementing a strategic initiative. The findings show that effective communication is a primary requirement of effective implementation but it does not guarantee the effectiveness of implementation.
Keywords
Citation
Peng, W. and Litteljohn, D. (2001), "Organisational communication and strategy implementation – a primary inquiry", International Journal of Contemporary Hospitality Management, Vol. 13 No. 7, pp. 360-363. https://doi.org/10.1108/EUM0000000006005
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited