A multi‐attribute approach to understanding shopper segments
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 November 2003
Abstract
The purpose of this paper is to assess the relative strengths and weaknesses of a mall as viewed by two shopper segments: those shoppers who prefer to shop there, versus those who favor a competitor mall. The importance‐performance technique is used in analyzing the data. Study results and their implications are discussed.
Keywords
Citation
Yavas, U. (2003), "A multi‐attribute approach to understanding shopper segments", International Journal of Retail & Distribution Management, Vol. 31 No. 11, pp. 541-548. https://doi.org/10.1108/09590550310503276
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited