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Multinational enterprise competition: grounding the eclectic paradigm of foreign production in resource‐advantage theory

Dennis B. Arnett (Area of Marketing, Texas Tech University, Lubbock, Texas, USA and Area of Marketing, Buskerud University College, Hønefoss, Norway)
Sreedhar Madhavaram (Department of Marketing, Cleveland State University, Cleveland, Ohio, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 17 August 2012

3646

Abstract

Purpose

This paper seeks to explicate a dynamic theory of competition, i.e. the resource‐advantage theory of competition, with the aim of developing a theoretical foundation for the eclectic paradigm of foreign production.

Design/methodology/approach

The paper is conceptual in approach.

Findings

The paper develops a set of five criteria that should be met by any theory that attempts to ground the eclectic paradigm. In addition, it demonstrates that the resource‐advantage theory of competition meets all of these criteria.

Research limitations/implications

By providing a theoretical foundation for the eclectic paradigm of foreign production, the paper provides researchers with a broader perspective from which to investigate multinational enterprise competition.

Originality/value

The usefulness of frameworks, such as the eclectic paradigm of foreign production, is limited when they are not grounded in positive theories. By grounding the eclectic paradigm of foreign production, this paper enhances the paradigm's usefulness.

Keywords

Citation

Arnett, D.B. and Madhavaram, S. (2012), "Multinational enterprise competition: grounding the eclectic paradigm of foreign production in resource‐advantage theory", Journal of Business & Industrial Marketing, Vol. 27 No. 7, pp. 572-581. https://doi.org/10.1108/08858621211257347

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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