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A framework for analyzing relationship governance

Thomas Ritter (Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 17 April 2007

2517

Abstract

Purpose

The paper suggests a framework for analyzing business relationships using the hierarchy‐markets‐network framework. Instead of treating these three interaction modes as mutually exclusive, an integrated model is suggested offering the opportunity for dyadic and dynamic analyses.

Design/methodology/approach

The paper takes the form of a literature study.

Findings

Relationships between two organizations can vary significantly within a triangle defined by hierarchy, market and network. Firms need to understand their current position and how that fits the purpose of the relationship. Also, understanding the other side's evaluation and potential development opportunities are important.

Practical implications

The framework offers an analytical tool for firms in order to improve their relationship understanding and relationship management.

Originality/value

The paper offers some clear definitions and thus contributes to overcome some conceptual problems. It also contributes to the discussion on hierarchies, markets and networks as potential interaction modes.

Keywords

Citation

Ritter, T. (2007), "A framework for analyzing relationship governance", Journal of Business & Industrial Marketing, Vol. 22 No. 3, pp. 196-201. https://doi.org/10.1108/08858620710741904

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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