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Ethics at the purchasing/sales interface: an international perspective

Graham Wood (Centre for Business, Management and Consumer Studies, University College, Salford, UK.)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 August 1995

4462

Abstract

Examines the ethical problems within international purchasing and sales interactions. Bribery is identified as the major problem, though this is only true in North‐South trade, and ignores evidence of unethical practices in the interactions between purchasing and sales generally. Business people in the North tend to adopt double standards when criticizing the acceptance of bribery in some cultures, while ignoring the unethical practices in their own cultures. An interaction approach avoids cultural relativism, by seeing gifts and entertaining as a necessary part of the development of personal relationships which characterize successful international business relationships. It seems that a majority of international business transactions take place without the intervention of unethical inducements. Furthermore, the development and introduction of codes of ethics as well as the work of organizations such as Transparency International all suggest the climate is changing to one more supportive of high ethical standards.

Keywords

Citation

Wood, G. (1995), "Ethics at the purchasing/sales interface: an international perspective", International Marketing Review, Vol. 12 No. 4, pp. 7-19. https://doi.org/10.1108/02651339510097702

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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