P08-06 MOVEluencer: a project to promote physical activity during the COVID-19 pandemic in a rural community setting

Abstract Background An appropriate level of Physical Activity (PA) is important for both physical and mental health and has also been suggested as a protective element against COVID-19. However, even before the outbreak of the COVID-19 pandemic, there were already a high number of physically inactive people in Austria. Due to ongoing pandemic-related social restrictions, not only a further increase of inactivity is suspected, but also the promotion of PA is currently a major challenge. Therefore, the project “MOVEluencer” which has been running since July 2021, follows a multidimensional PA promotion approach that is less affected by the presence of any social restrictions. Methods The project was realized in six rural communities in Styria (a province of Austria), which were selected based on inequality factors related to health and PA. The target groups are physically inactive residents, particularly families and elderly. Overall, the project measures are based on a participatory approach and are implemented in three sections (phase 1 -3). Results Phase 1 (July - December 2021) represented an analysis phase in which a photo-challenge was conducted. The aim of the challenge was to identify resources and opportunities for improving active mobility and PA in the communities based on photos taken by residents. Sixty-seven people (43% female) participated in the challenge and submitted a total of 268 photos which were disseminated via the project-specific social media channels. Moreover, in phase 1 working groups represented by members from the project target groups were established. Phase 2 is currently being implemented (since January 2022). One measure is to recruit and train walking buddies to provide regular walks and simple strength exercises along the walking-way. A further measure represents outdoor-educational events, following an interactive learning approach to improve the populations awareness of active mobility and PA in general. During these events, simple tests that assess components of health-related fitness are also offered. Phase 3 will implement target group-specific PA programs currently being developed in the working groups. Conclusion Promotion of PA remains significant, especially during a pandemic and in rural communities, as awareness of the benefits of PA in this setting is still low.


Background
The extent to which people are physically inactive is dependent upon social gradients. Numerous studies have proven that individuals with social disadvantages are not active enough. Parallel to this, several researchers have raised concerns that public health interventions may increase inequalities in the population. However, little is known about the success of community-based physical activity promotion among individuals with social disadvantages. Hence, our goal was to identify the characteristics of successful interventions within this field. Methods From March 2015 to March 2019, a search for systematic reviews dealing with community-based physical activity promotion was carried out using the databases PubMed, Scopus, PsycInfo/SPORTDiscus (via Ebscohost), ERIC and IBSS (via ProQuest). Only articles written in English or German were included. Studies without information about socially disadvantaged groups or physical activity promotion in low and middleincome countries were excluded. Checking of the reference lists of included reviews completed the research. Two authors independently conducted the screening, selection and data extraction. Results were synthesized narratively.

Results
In the first step, a total of 2,610 articles were identified. After the screening, 20 publications could be considered, while only six involved individuals with social disadvantages. In particular, these articles described environmental interventions, tailoring, and involvement of the target group, as effective among individuals with social disadvantages. In addition, strategies for gaining political support, intersectionality strategies, and the creation of access routes to reach individuals with social disadvantages were specified as requirements for effectiveness.

Conclusion
The current state of research concerning physical activity interventions in a community setting for individuals with social disadvantages is very limited. Because the target group is so broad, the evidence of successful approaches is heterogeneous. In order to assess the characteristics of physical activity promotion interventions, additional studies that focus Abstract citation ID: ckac095.119 P08-06 MOVEluencer: a project to promote physical activity during the COVID-19 pandemic in a rural community setting Peter Holler 1 , Silvia Tuttner 1 , Frank Michael Amort 1 1 Institute of Health and Tourism Management, FH JOANNEUM, Bad Gleichenberg, Austria Corresponding author: peter.holler@fh-joanneum.at

Background
An appropriate level of Physical Activity (PA) is important for both physical and mental health and has also been suggested as a protective element against COVID-19. However, even before the outbreak of the COVID-19 pandemic, there were already a high number of physically inactive people in Austria. Due to ongoing pandemic-related social restrictions, not only a further increase of inactivity is suspected, but also the promotion of PA is currently a major challenge. Therefore, the project ''MOVEluencer'' which has been running since July 2021, follows a multidimensional PA promotion approach that is less affected by the presence of any social restrictions.

Methods
The project was realized in six rural communities in Styria (a province of Austria), which were selected based on inequality factors related to health and PA. The target groups are physically inactive residents, particularly families and elderly. Overall, the project measures are based on a participatory approach and are implemented in three sections (phase 1 -3).

Results
Phase 1 (July -December 2021) represented an analysis phase in which a photo-challenge was conducted. The aim of the challenge was to identify resources and opportunities for improving active mobility and PA in the communities based on photos taken by residents. Sixty-seven people (43% female) participated in the challenge and submitted a total of 268 photos which were disseminated via the project-specific social media channels. Moreover, in phase 1 working groups represented by members from the project target groups were established. Phase 2 is currently being implemented (since January 2022). One measure is to recruit and train walking buddies to provide regular walks and simple strength exercises along the walking-way. A further measure represents outdooreducational events, following an interactive learning approach to improve the populations awareness of active mobility and PA in general. During these events, simple tests that assess components of health-related fitness are also offered. Phase 3 will implement target group-specific PA programs currently being developed in the working groups. Conclusion Promotion of PA remains significant, especially during a pandemic and in rural communities, as awareness of the benefits of PA in this setting is still low. Keywords: physical activity, promotion, COVID-19 pandemic, rural community, active mobility Abstract citation ID: ckac095.120 P08-07 The effects of an integrated approach to a worksite intervention on the mental health and wellbeing of cleaners: A randomized stepped wedge worksite study