Using DeLone and McLean model for evaluating an e-commerce website

E-commerce in Indonesia has grown rapidly and provided many positive impacts especially on the field of online business. Through the developments, there are certainly many factors that must be carefully considered in all aspects to get the “goal” as desired. So, when an e-commerce website has made changes whether we can conclude that the results worked so far or not. It can start by taking the existing factors that become the determinant of one of the successes in the e-commerce website. The study aims to evaluate factors become the success of an e-commerce (jualandbeli.com). Using the McLean and Delone success model approach that has 5 factors, namely: system quality, information quality, use, user satisfaction and net benefit. The result shows system quality, user satisfaction, and net benefits influence to use factor. net benefit influence to use. Quality of information influence to user satisfaction factor.While user satisfaction influence on net benefit factor. Thus, be expected, the model can be used as reference in related evaluating an e-commerce website.


Introduction
The use of e-commerce has contributed significantly to the activities of online business transactions in Indonesia. The benefits of e-Commerce can be seen from customers' acceptance based on perceived benefits in using it. Perception of benefit can be defined as the degree to which customer believes that using a system can improve the perceived performance [1].
The use of e-commerce in the commercial system aims to attract more prospective buyers and maintain subscriptions in order to continue to use the services provided by the seller [2]. The e-commerce can also expand the scope or market share of the company without sacrificing much of the cost stored [3] [4]. It can be combined to reduce the cost of operational or marketing administration [5], the activity of buying, selling products, distribution, marketing, and delivery of goods electronically [6] [7] [8]. Thus, e-commerce may enhance the company in the existing competition.
However, the successful use of e-commerce needs to be evaluated to know its success. It is needed a specific model that can be a reference applied the successfully of an e-commerce [9]. There are many studies that have been done in order to identify the various factors for the success of e-commerce. For example, measuring e-commerce success using the DeLone & McLean factors, namely: system quality, information quality, use, user satisfaction and net benefit [10] [11].
The fact that e-commerce entrepreneurs in Indonesia many do not know whether their ecommerce has achieved success or not. It is due to not knowing how to assess the success of 3rd NICTE IOP Conf. Series: Materials Science and Engineering 725 (2020) 012108 IOP Publishing doi:10.1088/1757-899X/725/1/012108 2 e-commerce that has been used. Therefore, this study proposes the evaluation of an ecommerce website based on factors that refer to the Delone and McLean model. Evaluation is done on e-commerce customers jualanbeli.com. It is an e-Commerce website who provides regular and herbal supplement products to support human health, such as supplements that are useful for eyes treatment, skin, bones/joints/nerves, internal organs (brain, heart, liver, lung) to mental illness treatment. The owner wants the researchers to test whether by step making this website online shop will provide a sense of comfort, convenience, trust and speed in making the purchase or transaction so that buyers can ongoing or large-scale purchase to transact on the jualandbeli.com. Figure 1 shows the user interface of the jualandbeli.com.

Research Method
In the DeLone & McLean model, there are 5 factors that influence e-commerce success: system quality, information quality, use, user satisfaction and net benefit [9] [10] [11]. Figure  2 shows the research mode, and hypotheses proposed.  Table 1). The study used 210 respondents for model evaluation. All respondents were selected from active online buyers that have frequently purchased goods on jualandbeli.com for at least 1 time. Most of their ages were ranging between 22 and 30, with background education in bachelor's degree, and they were employed in the non-government company. Table 2 shows demographic data of respondents. Then, the data has been analysed with Structural Equation Modelling (SEM), by using Maximum Likelihood Estimation (MLE) method, with additional IBM SPSS Amos tool.

Result and Analysis
Confirmatory factor analysis (CFA) is an analysis that aims to identify validation based on standardized loading factor and reliability based on cronbach's alpha. CFA processing is done with AMOS software. Table 3 shows the results of validity and reliability tests to find out valid and realizable items and invalid and non-reliable items. Based on table 3 above shows that all standardized loading factor values ≥ 0,5 and Cronbach's alpha> 6.0 Therefore it can be deduced that all indicators of each variable are valid and reliable. this result can be concluded that all indicators can be used for hypothesis analysis.

Conclusion
In the measurement model analysis showed that all variables have met the criteria of validity and reliability and on the analysis of structural models, H1, H4, H5, H6, and H8 support the proposed hypothesis. These hypotheses are consistent with previous studies, namely H1 [10], H4 [10] [14], H5 [10] [15], H6 [10], and H8 [10]. Thus, system quality, user satisfaction, and net benefits can become the success factors on jualandbeli.com website in terms of use. Quality of information is one of the success factors on jualandbeli.com website in terms of user satisfaction. User satisfaction is one of the success factors on jualandbeli.com website in terms of user Net Benefit.While others (H2, H3, H7 and H9) are not support. , 210  Not Support