A novel approach for improving Real Time Bidding Strategy

Real Time Bidding is a vital part of online advertising. It helps the publisher to publish the most relevant advertisement to the users in real time. Real Time Bidding is a technique which is helpful for both advertisers and publishers. To place an ad automatically and optimally, it is critical for publishers and advertisers to devise a learning algorithm to cleverly place an ad impression in real-time. The bidding process continues for the entire episode for all the advertisers until the episode ends or the advertiser goes out of budget. Thus, it is important to find an algorithm which will help in optimal bidding of advertisers in real time considering both present and future status.