Abstract
Integrated rural development is one of the most important strategic objectives of regional policy. One of the promising types of economic activity in rural areas is tourism. According to statistics, the main flows of tourist arrivals in the Novgorod region are in several key areas, while the potential of other areas remains unused. The article provides an overview of the current state of tourist and recreational activities in rural areas in the region, analyzes the importance of rural tourism, and reveals the possibilities of its organization.
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