Sustainability land conversions in Tadokkong Village

Farmers are rational creatures who always consider the advantages and disadvantages of all actions taken, in this case including the land conversion by farmers. This research focused on farmers who have converted land particularly the change of garden land into paddy fields, conducted by farmers in Tadokkong Village, PInrang Regency. The main reason underlying farmers to convert land in addition to achieving economic benefits was that the plantation land to be converted is idle land. It needs action to increase the usability of the farmland. This research was conducted in Tadokkong Village, Lembang District, Pinrang Regency, South Sulawesi. Analysis data in this study used descriptive qualitative which collecting information through interviews and questionnaires obtained from farmers. The data was processed using a Likert scale. The results of this study indicated the rationality of farmers in doing land conversion was based on effective rational actions and reasonable actions was based on values (value rational action).