Bureaucratic reform of tourism sector public services in Tana Toraja Regency

Bureaucratic reform's goal regarding the tourism is to increase tourist attractiveness by analyzing cultural tourism development efforts from public services. The type of research used is phenomenology. Determination of informants was determined by the snowball method, with data collection techniques carried out by observation, semi-structured interviews, and documentation. This study used 9 informants, 3 domestic tourists, 2 foreign tourists and 4 people from the local government. The data analysis technique used follows an interactive model which includes collection, data condensation, data presentation, and verification/drawing conclusions. The results showed that good service by the regional government of Tana Toraja regency would be directly proportional to the development of tourism objects through the application of information technology as a marketing medium, namely by using online media to be a guide to the progress of the tourism sector. Service quality affects the attractiveness of tourist objects, organizations that manage tourist attractions, and tourists themselves. The success of the bureaucratic reform carried out by the local government of Tana Toraja Regency in the tourism sector regarding public services has a positive impact in increasing the number of tourists.