Abstract
This research aims to examine the factors that influence the use of go-pay among college students. An extended UTAUT is used as a basic framework for understanding these factors. A total of 217 students using go-pay are selected as the research respondents. The data are collected using a questionnaire. The questionnaire is distributed via Google form online. Multiple regression analysis data method is used to analyze the data. The results show that the use of go-pay among students is only influenced by behavioral intention and facilitation conditions. The students use go-pay as a payment instrument because their gadgets support the use of these features. The next findings indicate that habit, perceived financial risk, and perceived trust are not proven to be predictors of the use of go-pay by the students.
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