Bank predictions for prospective long-term deposit investors using machine learning LightGBM and SMOTE

Banks try to get profit from society in various ways. One way is to use long-term deposit investment offers. If the product offering process for potential investors is not carefully considered, it will waste resources. Therefore, this study analyzes the accuracy of the predictions of consumers who have a high chance of participating in this program. The dataset used is historical bank data provided by Kaggle. In previous research, accuracy prediction has been carried out, but the accuracy is still low because it does not use a method to balance the class. Better accuracy can be improved using LightGBM and SMOTE methods. The test results with the number of testing data as much as 6590 and training data as many as 32950 show the highest accuracy of 90.63%.