Leading key players and support system in Malaysian paddy production chain

This study aims to investigate the contribution of leading key players for maintaining and increasing the quality of paddy industry in Malaysia. The Ministry of Agriculture and Argo-based Industry (MOA) plays a key role in improving the production of paddy and welfare of the farmers in this country by doing the transformation within the agricultural sector. Hence, in order to ensure the successful implementation and fulfilment of direction from Ministry of Agriculture (MOA), Federal Land Consolidation and Rehabilitation Authority (FELCRA), Department of Agriculture (DOA), Malaysian Agricultural Research and Development Institute (MARDI) and Farmers Organisation Authority (FOA) involve greatly in Malaysian paddy production chain with each agency playing different roles. BERNAS acts as the main regulatory body in the production chain. It does so by ensuring the stability of rice trade within the country as well as its distribution. By way of qualitative methodology, this study conducted in-depth interviews with six key informants on their respective agency’s contribution to paddy industry in Malaysia. Siti Rahyla Rahmat ABOUT THE AUTHORS Siti Rahyla Rahmat is currently senior lecturer in economics at School of Social Sciences, Universiti Sains Malaysia. Her research interests lie in environmental economics, agricultural economics, sustainable development, bio-economy and science policy. She attained her doctoral degree from Rheinische Friedrich-Wilhelms-Universität Bonn, Germany. R.B. Radin Firdaus is trained in development and environmental economics from Universiti Putra Malaysia and Universiti Kebangsaan Malaysia. His area of research includes food security, agricultural development and policy, climate change adaptation and measures and sustainable development. Mohamad Shaharudin is a senior lecturer at School of Social Sciences, Universiti Sains Malaysia. He obtained his PhD from Universiti Kebangsaan Malaysia. He published research on environmental degradation and social impact assessment. Lim Yee Ling is an experienced PhD Researcher with a demonstrated history of working in the higher education and private industries. Skilled in scientific development, communication, statistics, analytical instrument and laboratory analysis. PUBLIC INTEREST STATEMENT Government agencies play significant roles in agricultural industry including providing farming infrastructures such as irrigation systems and dams but also, the price control of the inputs, subsidies and tariffs that will directly impact the sustainability of farmers. Apart from investing to improve physical infrastructure in the agricultural modernization programme, the government is also supervising and monitoring this programme via a host of centralized and coordinated governmental agencies at its disposal. The authorities are dedicated and mandated to assist the paddy farmers to improve their productivity, output, earning, marketing and technology practices. This study investigated the contribution of leading key players for maintaining and increasing the quality of paddy industry in Malaysia. The Malaysian paddy sector is protected by means of a high degree of government intervention. We had summarised our findings from in-depth interviews by using seven themes, namely Perception, Price, Subsidies, Training, Infrastructure, Issues and Effort which frequently appeared and mentioned by the interviewees from our in-depth interviews. Rahmat et al., Cogent Food & Agriculture (2019), 5: 1708682 https://doi.org/10.1080/23311932.2019.1708682 © 2019 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. Received: 13 May 2019 Accepted: 29 November 2019 First Published: 23 December 2019 *Corresponding author: Siti Rahyla Rahmat, School of Social Sciences, Universiti Sains Malaysia, Pulau Pinang 11800 E-mail: rahyla@usm.my Reviewing editor: Fatih Yildiz, Food Engineering and Biotechnology, Middle East Technical University, Ankara, Turkey Additional information is available at the end of the article


PUBLIC INTEREST STATEMENT
Government agencies play significant roles in agricultural industry including providing farming infrastructures such as irrigation systems and dams but also, the price control of the inputs, subsidies and tariffs that will directly impact the sustainability of farmers. Apart from investing to improve physical infrastructure in the agricultural modernization programme, the government is also supervising and monitoring this programme via a host of centralized and coordinated governmental agencies at its disposal. The authorities are dedicated and mandated to assist the paddy farmers to improve their productivity, output, earning, marketing and technology practices. This study investigated the contribution of leading key players for maintaining and increasing the quality of paddy industry in Malaysia. The Malaysian paddy sector is protected by means of a high degree of government intervention. We had summarised our findings from in-depth interviews by using seven themes, namely Perception, Price, Subsidies, Training, Infrastructure, Issues and Effort which frequently appeared and mentioned by the interviewees from our in-depth interviews.
We also conducted a review of the agencies' web page and previous literature on respective agencies. This research found that the farming area is divided into two major sections; the granary area and non-granary area. The granary area is the area recognized by the government as the main paddy production area and the nongranary area is the opposite of this recognition. This research provides substantial information about the roles of key players in Malaysia paddy value chain, especially MADA and Farmers Organisation Authority and discusses current issues, initiatives and suggestions in relation to the paddy industry.

Land area and paddy production in Malaysia
Land area for paddy production has grown tremendously since 1961 from 51,649 hectares to a peak land area of 766,180 hectares in 1972 and maintained within the range area through 1980 and remained stagnant since. From 716,873 hectares in 1980, the land area for paddy plantation has gone down to 698,544 hectares in 2000. Since then, the land area for paddy production has remained at an average of 677,000 hectares through 2014, which gives the area of paddy harvest a growth rate of −0.2% (Harun & Ariff, 2017).
On the other hand, the opposite trend is observed for the granary areas where major irrigation is more than 4,000 hectares, and it is recognised by the government as the main paddy-producing area. 317,041 hectares were recorded in 1980, whereas, in 2014 a much higher land area of 400,733 hectares was recorded ("Malaysia Economic Statistics-Time Series 2015", 2017; "Press Release: Selected Agricultural Indicators 2015", 2015a).
Compared to the global rice production, Malaysia is only a minor rice producer contributing only 0.4% of the total global output (Ibrahim & Mook, n.d.). Rice production in Malaysia has doubled after four decades from 914,550 tons in 1970 to 1,685,236 tons in 2013. An annual increase of rice production, however, is not consistent with the declining productions in several years. These scenarios were due to the weather conditions, pest and disease outbreak (Harun & Ariff, 2017). The average yield of paddy per hectare, however, showed an increase in value from 2,852 kg/ha in 1980 with paddy production of 2,044,604 tonnes and rice production of 1,318,332 tonnes to 4,194 kg/ha in 2014 with paddy production of 2,848,852 tonnes and rice production of 1,835,015 tonnes. In terms of rice production per hectare, a value of 1.84 tons/ha was recorded in 1980 compared to 2.70 tons/ha recorded in 2014 ("Malaysia Economic Statistics-Time Series 2015. This gives an annual growth rate of paddy production at 1.9% and its yield at 2.1% (Harun & Ariff, 2017).
Promising rice production is better particularly in granary areas, as in 1980, the rice production was recorded at 2.65 tons/ha and 3.39 tons/ha in 2014. Since the Third National Agricultural Policy 1998, eight granary areas were specified to achieve a minimum self-sufficiency level (SSL) for rice at 65%. However, by 2014, Malaysia had only managed to achieve an SSL of 71.6% ("Supply and Utilization Accounts Selected Agricultural Commodities, Malaysia 2010Malaysia -2014Malaysia ", 2015b Malaysia Economic Statistics-Time Series 2015. Besides granary areas, there are also another 74 secondary granaries and 172 minor granaries in Malaysia that total up to 28,441 and 47,653 hectares, respectively. Secondary and small granaries are classified based on the scale of irrigation supported (Ibrahim & Mook, n.d.). Apart from the Ninth Malaysia Plan, the Northern Corridor Economic Region (NCER) plan was also introduced to ensure that the national target is met (Othman, Muhammad & Bakar, 2010).

Major actors and support system in Malaysian upstream paddy production chain
The viability of Malaysia's rice industry depends greatly on government initiatives and support. Support by the government is not limited to only farming infrastructures such as irrigation systems and dams but also, the price control of the inputs, subsidies and tariffs that will directly impact the sustainability of farmers. The leading key player that determines the progress of these farmers is the Ministry of Agriculture (MOA) in Malaysia which spearheads transformation process within the agriculture sector via a planned, integrated and holistic approach based on a collaborative organizational effort. This is carried out in both intellectual and physical engagements towards the realization of the National Agrofood Policy 2011-2020 (Pilo, 2017).
Large-scale irrigation systems were only introduced in Malaysia in the early 1900s through Kerian Irrigation Scheme and the Wan Mat Saman Scheme. The country's farming was upgraded when the Department of Irrigation and Drainage (DID) was formed in 1932 together with the Department of Agriculture (DOA). Consequently, 85% of the total paddy cultivation is irrigated and the balanced 15% are those of non-irrigated areas that include rain-fed paddy fields and hill paddy which are mostly from East Malaysia (Ibrahim & Mook, n.d.).
In an effort to ensure the successful implementation and fulfilment of direction from MOA, Federal Land Consolidation and Rehabilitation Authority (FELCRA), DOA, Malaysian Agricultural Research and Development Institute (MARDI) and Farmers Organisation Authority (FOA) play crucial roles in the production of paddy industry with each and each agency plays a different role in the support system as shown in Table 1 and Table 5. FELCRA was established in 1966 to develop the rural sector by assisting the rural community in national economic activities to improve their standard of living ("FELCRA Profile", 2018). FELCRA is responsible to develop land with the permission of state government together with the transfer of knowledge and technology to farmers (see Figure 1).
Whereas, MARDI is a registered body in Malaysia that focuses on the research and development of agriculture. They do not only support farmers on technical services such as training, quality testing and certification but also the development of marketing and improving the technology used ("Malaysia: BASF and MARDI Announce Rice Production Project", 2010). In fact, since 2010, MARDI has already developed 44 rice varieties and aspires to innovatively improve farmers' income (Muthayya, Sugimoto, Montgomery, & Maberly, 2014). One of the advancements and development of conventional paddy plantation is the cooperation of MARDI, Seri Merbok Rice Factory Sdn. Bhd. with BASF Malaysia whereby a Clearfield Production System is introduced to control the weed in direct seeding culture. This system consists of herbicidetolerant rice variety and stewardship guide ("MARDI, Kilang Beras Seri Merbok dan BASF Lancar Pusat Tani Clearfield pertama di Asia Pasifik", 2017). If it is properly implemented, this system is able to increase paddy harvest by 50-60%, and this is one of the first systems introduced in the Asia Pacific ("Malaysia: BASF and MARDI Announce Rice Production Project", 2010). Apart from this, MARDI has also initiated an investigation into the application of technology by organic farmers in 2014. Among the technologies that have been studied in terms of their viability include control of pest and diseases, accreditation, use of legumes for control of weeds, mulching, fertilizer and buffer zones (Abiola, Mad, Alias, & Ismail, 2016).
FOA is an organization founded by farmers and established under Act 109 in 1973 (See Figure 1). FOA plays an important role in implementing national policies and ensuring a balanced development from all parties besides its central role in enhancing the business and investment growth in agriculture and improving the socio-economic status as well as quality of life of the farmers ("Farmer's Organization Introduction", 2019).
The farming area in Malaysia managed by the farmers is divided into two major sections, namely as the granary area and non-granary area. Granary area is an area that has major irrigation schemes and is normally more than 4000 hectares. These are the areas that are recognized by the government of Malaysia as the main paddy production areas (Siwar, Nor, Muhammad, & Golam, 2014). Apart from all these support roles, farmers are the main actors at the production level in which the plantation of paddy and implementation of all plantation methods are at its final stage. Farmers would also have to outsource their own financial support from entities such as Agrobank as well as Agricultural Cooperative and Association for technical support.
Whereas, BERNAS is the main regulatory body in the supply chain that ensures the stability of rice trade within the country as well as its distribution. The obligation of these group of companies includes managing the Bumiputera Rice Millers Scheme and delivery of paddy price subsidies to farmers on behalf of the government. To further strengthen the position of BERNAS in the paddy supply chain, BERNAS has now ventured into seeding and farming activities as well as rice complementary business (Industry, M.o.A, 2019).
In addition to government bodies involved in the regulation and policymaking for the production of paddy and wellbeing of farmers, Agrobank is the farmer's pillar of financial support. Paddy-i or Tawarruq is a program under Agrobank to support the capital for rice planting activities in paddy field which is certified by government agencies. To further strengthen their support in the production chain, Agrobank signed their first memorandum of understanding (MoU) with University Putra Malaysia (UPM) to leverage the strength of both organizations to further evaluate agri-business proposal and enhance the application in crop management. This partnership has also been extended to include MARDI as a stakeholder (Bersama Siaran Akhbar, 2017).
All stakeholders are targeted to improve the production of paddy and a stable income for farmers which aligned with the government policies, namely Malaysian National Agro-food Policy. The policy consists of six strategies to strengthen the value chain of paddy. These six strategies include increasing production and quality of rice, improving the efficiency of mechanization and automation, intensifying the use of a by-product from paddy plantation, strengthening the rice stockpile management, restructuring the incentive and subsidy for rice, and augmenting the institutional management of paddy and rice (Haron, 2016).

Theoretical framework
This study adopted the Five Forces Model Framework (see Table 2). Porter (2008) wrote on the productivity of firms and support systems, namely workers to work collectively, and the importance of the national and regional environment to support in increasing the productivity. Insufficient fund is a barrier to entry into any particular market (www.hbr.org, n.d.). Five Forces model framework can be adopted to analyze the industry's competitive forces and to shape the organisation's strategy.
Five Forces model analyzes threats of new entrants, threats of substitutes, bargaining power of buyers, bargaining power of suppliers and rivalry among existing competitors. As found by Humphrey and Schmits (2004) found that good local system relationships is vital. In this context, relationships refer to the link between firms and the support systems including government agencies. Wu, Tseng, and Chiu (2012) applied the aspects of Porter's Five Forces in their study. For bargaining of supplier, there are six criteria that meet the requirement of this research: (1) it is commanded by several organizations and is more concentrated than the business it offers to; (2) the supplier is not competing with other substitute products in the industry; (3) the supplier group do not perceive the industry as an important group; (4) the buyer needs the supplier's products as it is an important input; (5) increase in switching cost and differentiation of supplier's products; (6) in forward integration, the supplier is powerful enough to place a credible threat. For pressure from substitute products, the criteria of this research are the industry is competing with substitutes according to trends in terms of price-performance trade-off and also the substitute products are produced by high profiting companies.
Pringle and Huisman (2011) applied Porter's Five Forces Model to Ontario's University System. The faculty and administration were categorized as the suppliers while buyers were parents and students.
The substitute products were the availability of online degree programs and university's profit. The power of the supplier is strong when there are limited numbers of suppliers given in a large number of customers. Therefore, the supplier holds the power to charge at higher price, limiting quality or services. The university expenditure is made up of the faculty as the largest contributor followed by the non-academic staff. Therefore, the faculty holds the power in decision-making and only require little interference from the administration due to their prestige and expertise. Furthermore, according to Barutcu and Mustafa (2012), E-SCM lowers dependence on current distribution channels, reduces suppliers' bargaining power and tends to increase e-tailers' negotiating power over suppliers. As for substitution threat: The e-market place threat of substitute products or services is high because there are many options for e-suppliers and e-tailers. Increasing the number and closer substitute products lead to increasing the tendency of e-tailers to switch between suppliers.

Transcription of in-depth interview sessions
Six expert interviews and all in-depth interview sessions were conducted, recorded and transcribed by appointed research assistants. To maintain confidentially of the interviewees, the names and dates of the interviews are not disclosed (See Table 3). The steps involved in the transcription process are as follows: (1) Discussion during all in-depth interviews was recorded by researchers; (2) Audio recording was transcribed by a research assistant.

Thematic analysis
To summarize this study's findings from in-depth interviews, we conducted thematic analysis using the following themes (See Table 4). Thematic analysis was conducted to classify all the information gathered from the in-depth interviews into selected themes. Themes selected are as follows:

Findings
As paddy is the nation's staple food, paddy plantation has been receiving generous subsidies compared to other crops. Nearly two (2) billion subsidies, incentives and support are provided by the federal government for the paddy industry. The government's support in terms of subsidies and incentives begins as early as the preparation of land to the sale of paddy. Threat of new entrance This force shows how hard the new players to enter the market as there are barriers to entry. The barrier may due to high cost and high competitiveness of the players. If the product is not homogeneous, the players in industry may sustain a favourable position. Barriers to entry include high initial establishment cost or fixed cost. Cost of advantage of existing players are brand loyalty, intellectual property such as licenses and government policy or legislation.
Threat of substitutes Producers will be a price taker when there is a lot of substitute products or services in the market. Power of producers are less when buyers have the power to determine the prices. On the contrary, when a business follows a product differentiation strategy, it can determine the ability of buyers to switch to the competition.
Bargaining power of supplier Suppliers may influence the prices. Suppliers bargaining power may be high when the market is monopolized by big suppliers, there is no alternative product in a market, and higher cost when buyers switch to another supplier.
Bargaining power of buyers.
Customers are capable of influencing the pricing and quality of products. If the number of consumers is low, consumers may have much power to affect price and quality. Bargaining power will increase when consumers buy in high quantities. Factors affecting this force are buyer concentration, substitute products and price sensitivity.

Competitive rivalry
Businesses may control the prices of goods. In competitive industries, firms can control on the prices of the goods and services. The monopoly industry may control the good price. Rivalry between existing players may occur when players are of the same size, players have comparable strategies, players are homogenous and their products lead to competition in price. Competitive rivalry may lead to low market growth rate and high barriers to exit from the industry. The government emphasis on paddy (plantation) where it can be said that paddy has been receiving subsidies in each and every level (of production). We can see that ever since paddy is planted since 1979, the government has introduced Federal Government Paddy Fertilizer Scheme (SBPKP) whereby free fertilizers and materials are provided for free up to RM690 per hectare. (Expert Interview 1, 2018) Government subsidy inputs include seedlings, fertilisers and pesticides for paddy farming and price for paddy. As mentioned in the interview with Expert 3, Fertilizer incentives are also available. Back then, there were incentives for paddy production but now not anymore. So, the ones left are fertilizer incentives and pesticides incentives. (Expert Interview 3, 2018)

Source: www.visual-paradigm.com/guide/strategic-analysis/what-is-five-forces-analysis/.
MADA is responsible for managing farmers in terms of irrigation, planting and technical advices. This agency has been working hard on increasing rice production in Malaysia. It is the intensive,  efficient irrigation and drainage facilities that paved the way for farmers to practice double cropping with high yielding varieties such as MR219 and MR220. These varieties demand sufficient water resources and control for optimal yields. Given the per-humid conditions in lowland areas of Malaysia, irrigation is crucial for prolonging wet condition of these new varieties of paddy. As stated by Expert Interview 1, Previously, when MADA was established in 1970, the production was only 3.76, at most. From time to time, technological advancement, government incentive, recovery in terms of infrastructure resulted in an increase (of production). Although it took some time from 1970 till now, MADA is currently producing at around the rate 6.19. (Expert Interview 1, 2018) The government has given out strong support for paddy plantation and production even during the world food crisis in 2008. Paddy Production Incentive Scheme (SIPP) was introduced by the government to help paddy farmers in producing their output.
The government created another scheme called Paddy Production Incentive Scheme (SIPP), giving farmers the incentives where many agricultural inputs, fertilizers were given, whereby if we were to calculate the cost per hectare supported by the government is as much as RM2645 per hectare. (Expert Interview 1, 2018) To be precise, RM 2645 worth ofsubsidies is the total subsidies for agricultural inputs, paddy price, and agricultural inputs including fertilizers, pesticides and vitamin boosters or in the form of incentives. Among the Regulatory Bodies for Granary Areas, MADA has performed its duties and acts as the main producer for rice production in Malaysia. In Malaysia, production of rice is solely for domestic market. As mentioned by Expert Interview 1, If we look at MADA, MADA is the main contributor where 40% of 70% (of rice production) is contributed by MADA. We are called as The Pulse of the National Rice Paddy. (Expert Interview 1, 2018) MADA provides training and gives advisory services to paddy farmers at all stages starting from preparation of land until the final stage which is the harvest stage. These trainings range from counselling to using fertilizers, appropriate pesticides, and integrated pest control. In essence, MADA facilitates the cultivation of paddy according to its needs on two basic things. First, the infrastructure and irrigation needs: Paddy farm requires irrigation and that irrigation requires infrastructure. Therefore, we provide infrastructure including its management. Both are technology related, so we have about 700 development officers or extension officers. The task is to get down and accompany these farmers to convey, remind, advise and guide these farmers on good farming practices and the cultivation of paddy which we recommend from time to time as the latest technology advances. (Expert Interview 2, 2018) MADA's contribution to farmers is supported by the Paddy Estate Project Manager (2018) which stated that several courses are organized by respective agencies on how to grow paddy according to the paddy check issued by the Department of Agriculture as well as paddy seasonal operation courses when paddy is at the age of 25-35 until the rice is almost fully grown. MADA has also played its significant role to enhance the outcomes of research, courses and incentives to improve the socioeconomic level of farmers. MADA has created a few programs including integrating farming to ensure the sustainability of farmers' income per capita. With integrated farming, farmers source of income is more diversified. As stated in the interview with Expert 1, We created programs to increase paddy production. Based on the result of the paddy crop through advisory services, we recommended quality, legitimate seeds. We make sure a strong infrastructure network to improve water efficiency in the field. Subsequently, we also introduced income other than paddy through livestock, other crops such as plums that may help in sustaining the industry as a side income. If the farmer himself makes rice, then his wife or children can be involved in the sustaining industry. It can indirectly increase the household's income per capita. (Expert Interview 1, 2018) In terms of corporate social responsibility, MADA introduced Farmers Education Foundation to support the second generation of MADA farmers. This will help to reduce farmers' burden to support their family and children.
Our education has a foundation, MADA Farmers Education Foundation. We have a foundation where we provide free tuition and advice to farmer's children. After that, whoever gets good result, we give out tokens. Every year we help school, university students, diplomas …. (Expert Interview 1, 2018) There are issues related to production, price and market of paddy plantation in Malaysia related to agencies and farmers.
Generally, it is a stable industry, however it is stable with strong government support. This industry is sometimes a bit complex and need to be micro-managed. (Expert Interview 2, 2018) Expert 2 believed that today's production is sufficient although official data from the government stated that Malaysia has the capacity to produce 70% −72% of the production where the remaining (28 − 30%) is imported from overseas. This has created more varieties and options for consumers in Malaysia.
The national production is enough, compared to the total population in Malaysia. It is just that the increase in paddy yield is less in terms of production. (Expert Interview 6, 2018) The price of paddy in Malaysia is controlled by the government. As mentioned in Expert Interview 2, The price is currently regulated by the government which sets the price of paddy at the plant at RM 1200 per tonne and includes incentives for selling paddy and so on. On average, 1 tonne of rice is sold, 1 tonne of net is sold by farmers, they can earn about RM 1500 per tonne and on average Malaysia produce rice, I would estimate, among the 5 tonnes per hectare for Malaysia. (Expert Interview 2, 2018) From the perspective of the industry, it is crucial to expand the granary areas especially from the right edge. Paddy price is quite stable in Malaysia, for instance, at RM1200 per tonne. The price is good for farmers but it is costly for manufacturers as the price of rice is not revised. This is corroborated by an interview with a Technical Officer, 2018 who stated that; If we follow the paddy's market price in Malaysia, paddy price is O.K. We see RM1300, RM1200. Depends … for the paddy. For seeds, quite expensive. If it is rice, the price is a little bit lesser …. (Expert Interview 4, 2018) The price of paddy needs to be revised. Farmers expect the price to be set according to the quality of production.
No matter how good is the quality of paddy, it is still at RM1200. If seedling … RM1300. This is what the farmers are trying to emphasize. If possible, there is no need for ceiling price. Meaning, in terms of quality, the price can follow according to the quality of paddy. If it is on the farmers, they would want RM1200 to be the floor price and not the ceiling price. (Expert Interview 6, 2018) To produce organic paddy, a special mechanism, for cultivating is needed. Organic paddy field need to be managed without any chemical use.
At the processing plant, both organic and inorganic rice are mixed. Unless the plant is only specifically for organic paddy. Organic paddy farming will just increase the cost.
Organic crops cannot be commercialized in large scale.
MADA still has no basis for organic paddy. MADA neither have no basis nor do not encourage and prevent if there are farmers who want to practice organic farming MADA's focus is more on social economy and quality of life of farmers.
Organic farming cannot compete with conventional farming. In other words, farmer plants paddy, they are making money but for organic paddy, it does not produce a lot of returns but is probably in demand for the market price.
The organic paddy industry in Malaysia does exist but it is not yet widespread in the country. The main constraint is the market per se. This organic paddy should have its own factory to organically process its paddy.
Paddy farmers in Malaysia should produce up to 5 tonnes per hectare to cover the nation's rice stock.

PRIC
Malaysian paddy price is stable as the government subsidizes rice prices.
Incentives by the government are given to paddy farmers in maintaining rice production in the country. Hence, this stabilizes the price of paddy in Malaysia.
The government sets the ceiling price for paddy. However, some farmers are not keen on the ceiling price and instead request for the price of paddy to be subjected according to its quality.
Farmers would want RM1200 to be the floor price and not the ceiling price.
The manufacturers are "playing around" the price when the government announced the ceiling price of RM 1200. Farmers have requested the government to review the price.
As for organic rice, factory price is very expensive. 1kg of organic rice is priced at up to MYR30, thus, nobody is willing (to buy). Moreover, the factory is not able to have mass production.

SUB
Approximately2 billion worth of subsidies is given by government for this industry.
The government provides subsidies for farmers, paddy, inputs and paddy price.
There was incentive for paddy production but it has been discontinued.
NPK fertilisers are given to farmers.
Only ploughing subsidy as well as fertilisers and pesticides incentives are given.
Paddy Production Incentive Scheme (SIPP). The government support is a total of RM2645 per hectare (1 season) for inputs, paddy price, fertilisers, pesticides, and vitamin boosters in the form of incentives.

TRAIN
MADA provides training in both technical and agricultural practices for all stages from land preparation to the harvesting stage. The training includes counselling for inputs application (fertiliser, appropriate pesticides and integrated pest control).
MADA is a facilitating agency for paddy industry. Two basic needs provided by MADA are infrastructure and irrigation needs. 700 development officers or extension officers advise and provide guidance on good farming practices.
More technical training on how to use the most recent and the best planting method for paddy yield.
The trainings were conducted from cultivation stage, ploughing stage, rice-seedling stage and yield prediction.
MADA Officers who are assigned according to blocks are responsible to advise farmers on disease control and pests and each paddy season will go well. MADA organize workshops for paddy farmers.
There are courses according to rice check issued by the Department of Agriculture and paddy seasonal operation courses when paddy is at the age 25-35 till the paddy is matured to be harvested. The small holders are not well trained in managing their finances.
Farmers are not taught on the techniques of gross margin and profit for paddy production.
In Malaysia, the technology used in paddy production is quite advanced compared to the previous production approach. Most field operations in the granary areas are performed using machinery. Both land preparation and paddy harvesting are 100% operated using machinery. On average, other field operations such as seed sowing, manuring and chemical spraying were 80.3%, 78.7% and 84.8% respectively conducted using machinery (DOA, 2009). Mechanization is a way that is viable in lowering production cost, increasing labour and enhancing land productivity. As mentioned in the interview with the Technical Officer, If we look at paddy industry in Malaysia, technology is moving towards modern technology. If we look at the old days, we plant and so on (using) old technology but now we are moving forward. (Expert Interview 4, 2018) However, they are issues when it comes to the adoption of technology. Since majority of farmers are elderly, majority 60 years old, they are resistant to change when it comes to the MADA facilitates the cultivation of paddy according to its needs on two basic necessities namely infrastructure and irrigation needs.
There are constraints related to irrigation infrastructure.
Malaysian paddy industry is moving towards new and advanced technology in its paddy production, both for plantations and processing mills.

ISSU
There is only one organic farm in Kedah and there are other companies in Kelantan, Melaka, and Johor. Some farms have tried to farm organically but failed. They only managed to run their farms for 1-2 years.
Malaysian Paddy industry is sometimes a bit complex and needs to be micro-managed.
Increase in yield of paddy is lesser in terms of production.
Farmers are not well trained in managing their finances.
Farmers are not taught on how to calculate gross margins or profit in rice production.
The old farmers do not want to change their farming methods and techniques. They prefer to adopt old methods and old technology.
The input cost has increased thus placing a burden on farmers.
Old farmers need to hire migrant labourers on the farm as the young generation prefers to work in other sectors.

EFFO
MADA manages all matters related to paddy farming whereby farmers received RM570 incentive before or RM1000 per hectare. These farmers have been in the NKEA project for 10 seasons and they will receive MYR1000 cash incentive.
The calculation technique is provided for MADA staff and not all farmers are involved. Farmers need to work on their farms and MADA manages the filing and finances. MADA's management cost is at MYR70 per tonne.
The industry is moving into organic paddy direction. But we have yet to have one (clear pathway).
Technological advancement, government incentive, recovery in terms of infrastructure have resulted in an increase in production.
40% of 70% (of rice production) is contributed by MADA. Farming technology in Malaysia is moving towards modern technology.
The government has developed a policy known as National Key Economic Area (NKEA).
My GAP is the procedure to apply for an organic paddy plantation.
The government has launched a program known as Sri specifically focusing natural farming method.
Source: Own findings, 2019 adoption of new technology. Unfortunately, most of the second generation of MADA farmers are not keen to work in the farm. As mentioned in the interview with Expert 1, These issues related to the MADA level involve youths in the cultivation of paddy fields. One, most youths do not want to do dirty things and such. Our constraints are in that regard. Followed by the foreign workers … when it comes to the elderly, during the introduction of new technology, they are resistant to change. (Expert Interview 1, 2018) However, precision agriculture is needed to improve paddy farming productivity and efficiency.
Rice production still needs to be improved. We estimate that at least farmers should produce up to 5 tonnes per hectare to cover the nation's rice stock. (Expert Interview 6, 2018)

Conclusion
The Malaysian paddy sector is protected by means of a high level of government intervention. Apart from investing to improve physical infrastructure in the agricultural modernization program, the government is also supervising and monitoring this program via a host of centralized and coordinated governmental agencies at its disposal. The authorities are dedicated and mandated to assist the paddy farmers to improve their productivity, output, earning, marketing and technology practices. Thus, support system, roles of actors in the value chain, rules of governance and critical issues are important elements to be considered for improvement in the industry. We have summarized our findings from in-depth interviews by using seven themes, namely Perception, Price, Subsidies, Training, Infrastructure, Issues and Effort, which frequently appeared and mentioned by the interviewees during the in-depth interviews. This study's findings have contributed to the literature related to agriculture and paddy industry as both primary and secondary data collection were analysed for this research.
From the technical perspective, we could see that government agencies play their significant roles accordingly. They also have the power to supply inputs, namely fertilisers and pesticides. They also make suggestions to the buyers (farmers) on the best combination of inputs with package for CL paddy. The buyers (the farmers) have options to choose from as well as which supplier they could buy the inputs from. Furthermore, farmers have the authority to decide which inputs, which price and type of technology or machineries to be used in the farms.
In terms of competitive rivalry, the price of paddy is controlled by the government. Regardless of the quality, the price can be followed according to the quality of paddy and from the perspectives of farmers, they prefer the price set based on quality. As for the threat of new entrance, the level of threat is high in terms of the establishment cost and investment cost but the agencies highly support the new entrants in terms of financial and monetary support. The threat for entry is the organic paddy using SRI system. Some agricultural officers believe that organic paddy farming is not cost-efficient, as it is suitable for mass production and requires physically demanding activities. Finally, the second generation of paddy farmers is not interested to join the system (as paddy farmers) which leads to the issue of the adoption of advanced technology among elderly farmers. E-mail: yeeling_77@yahoo.com