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How civic is it? Success stories in locally focused agriculture in Maine

Published online by Cambridge University Press:  12 February 2007

Nancy J. Ross
Nancy J. Ross*
Affiliation:
Unity College, Unity, ME, 04988, USA.
*
*Corresponding author: Email: nross@unity.edu
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Abstract

Short food supply chains (SFSCs) and civic agriculture are emerging as promising means to support small and medium-sized farms, revitalize rural communities and transform producer/consumer relationships. To find out more about SFSCs and civic agriculture in Maine and to examine factors that promote their success, this study interviewed 31 successful, locally focused Maine farmers and observed many of their market outlets. The study documented the nature and extent of each farm enterprise and each marketing outlet. Farmers were asked to describe their goals, their reasons for success, what they would do differently, and what major problems they had encountered. In the interviews, key factors found to support successful locally focused farming were civic involvement in local communities, production of high-quality products tailored to customer wants and needs, vision and planning pursued in a flexible and adaptive fashion, and personal relationships with customers that foster ongoing mutual education and provide marketing feedback to the farmers. Major challenges revolve around the need for farmland preservation policies, training and financial support for new farmers, working capital for new and experienced farmers, business planning assistance, and lack of infrastructure, such as meat slaughtering and grain milling facilities.

Keywords

direct marketinglocally grown foodfarm storescommunity supported agricultureMaineshort food supply chainscivic agriculturequalitycustomer relationshipspolicy needs
Type
Review Article
Information
Renewable Agriculture and Food Systems , Volume 21 , Issue 2 , June 2006 , pp. 114 - 123
Copyright
Copyright © Cambridge University Press 2006

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