Abstract
This study examines the transfer of local market knowledge within the diversified firm as its divisions expand into a new host country. Within the U.S.-based corporations in our sample, both the nature of local market knowledge itself and differences in organizational structures significantly influence the extent of internal knowledge transfer among divisions. The results suggest that as firms expand into new international markets, their organizational learning processes differ significantly.
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*Mike Lord is an assistant professor of strategy and international business in the Babcock Graduate School of Management at Wake Forest University.
**Annette L. Ranft is an assistant professor of strategic management in the Calloway School of Business and Accountancy at Wake Forest University.
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Lord, M., Ranft, A. Organizational Learning About New International Markets: Exploring the Internal Transfer of Local Market Knowledge. J Int Bus Stud 31, 573–589 (2000). https://doi.org/10.1057/palgrave.jibs.8490923
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DOI: https://doi.org/10.1057/palgrave.jibs.8490923