Abstract
Targeting Customers: How to Use Geodemographic and Lifestyle Data in Your Business (3rd edition) by Peter Sleight reviewed by Richard Webber F IDM The Philosophy of Branding by Thom Braun reviewed by Robin Fairlie F IDM The Communications Challenge by Julian Saunders (ed.) reviewed by Danny Meadows-Klue
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Webber, R. Targeting Customers: How to Use Geodemographic and Lifestyle Data in Your Business (3rd edition). J Direct Data Digit Mark Pract 6, 200–201 (2004). https://doi.org/10.1057/palgrave.im.4340284
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DOI: https://doi.org/10.1057/palgrave.im.4340284