Abstract
This paper describes the development of the ethnic banking market in the USA. It portrays the main ethnic groups involved and how they manage their relationships with banks, whether as individuals, families or small businesses. It analyses how banks have responded to the ethnic marketing opportunity and then suggests which areas banks need to focus on in order to improve management of their ethnic customers.
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Shanmuganthaan, P., Stone, M. & Foss, B. Ethnic banking in the USA. J Financ Serv Mark 8, 388–400 (2004). https://doi.org/10.1057/palgrave.fsm.4770135
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DOI: https://doi.org/10.1057/palgrave.fsm.4770135
Keywords
- banking
- customer relations
- e-business
- e-commerce
- financial brokers
- financial engineering
- financial institutions
- financial marketing
- financial models
- financial planning
- financial training
- insurance
- intermediation
- knowledge management
- management
- marketing
- marketing strategy
- pensions
- services quality
- virtual organisations
- ethnic marketing
- US Census, demographics
- ethnic segments
- immigrant populations
- hispanics
- Asian Americans
- African Americans
- remittance banking