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Part of the book series: New Directions in Latino American Cultures ((NDLAC))

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Abstract

An advertisement for the 1998 album The Rude Awakening by the Cocoa Brovas, a rap duo of African American MCs, features a cardboard cup—the kind with the blue-and-white “Greek” motifs, common in New York delis and bodegas—full of steaming cocoa.1 Six chocolatedrenched young women are partially immersed in the liquid. On the right-hand side of the cup appear the erroneously accented words “Chocolaté Calienté.”

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Notes

  1. On the aesthetic and representational marginalization of black Puerto Ricans, see Javier Cardona, “Un testimonio para la muestra: revolviendo un oscuro asunto en la escena teatral puertorriqueña,” Diálogo (April 1998): 11; Angela Jorge, “The Black Puerto Rican Woman in Contemporary Society,” in The Puerto Rican Woman: Perspectives on Culture, History and Society, ed. Edna Acosta-Belén (New York: Praeger, 1986), pp. 180–187;

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© 2003 Raquel Z. Rivera

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Rivera, R.Z. (2003). Butta Pecan Mamis. In: New York Ricans from the Hip Hop Zone. New Directions in Latino American Cultures. Palgrave Macmillan, New York. https://doi.org/10.1057/9781403981677_7

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