Abstract
This chapter looks at a specific art-world development that promotes the neoliberal usurpation of the public sector in the cultural field and, in an exemplary case, virtually replaces it: ‘the Saatchi phenomenon’ and the marketing of cool art in general. It also looks at a marginalised counterpoint to that phenomenon as a reminder of cultural opposition to capitalism and inequality.1
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© 2016 Jim McGuigan
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McGuigan, J. (2016). Cool Art. In: Neoliberal Culture. Palgrave Macmillan, London. https://doi.org/10.1057/9781137466464_5
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DOI: https://doi.org/10.1057/9781137466464_5
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