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Palgrave Macmillan

Running across Europe

The Rise and Size of one of the Largest Sport Markets

  • Book
  • © 2015

Overview

Editors:
  1. Jeroen Scheerder

    1. University of Leuven, Belgium

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  2. Koen Breedveld

    1. Radboud University, the Netherlands

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  3. Julie Borgers

    1. University of Leuven, Belgium

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xxix
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  2. Who Is Doing a Run with the Running Boom?

    • Jeroen Scheerder, Koen Breedveld, Julie Borgers
    Pages 1-27

  3. Belgium (Flanders)

    • Julie Borgers, Steven Vos, Jeroen Scheerder
    Pages 28-58

  4. Denmark

    • Peter Forsberg
    Pages 59-80

  5. England

    • Andrew Spiers, Spencer Harris, Angela Charlton, Peter Smale
    Pages 81-104

  6. Finland

    • Hanna Vehmas, Jukka Lahti
    Pages 105-120

  7. Germany

    • Kirstin Hallmann, Christoph Breuer, Sören Dallmeyer
    Pages 121-139

  8. Greece

    • Leonidas Petridis
    Pages 140-162

  9. Hungary

    • Szilvia Perényi
    Pages 163-186

  10. The Netherlands

    • Paul Hover, Harold van der Werff, Koen Breedveld
    Pages 187-207

  11. Slovenia

    • Mojca Doupona Topič, Samo Rauter
    Pages 208-224

  12. Spain

    • Ramon Llopis-Goig, Anna Vilanova
    Pages 225-240

  13. Running across Europe: The Way Forward

    • Koen Breedveld, Jeroen Scheerder, Julie Borgers
    Pages 241-264

  14. Back Matter

    Pages 265-268
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Keywords

About this book

Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

Editors and Affiliations

  • University of Leuven, Belgium

    Jeroen Scheerder, Julie Borgers

  • Radboud University, the Netherlands

    Koen Breedveld

About the editors

Christoph Breuer, German Sport University Cologne, Germany Angela Charlton, TNS BMRB Agency, UK Sören Dallmeyer, German Sport University Cologne, Germany Mojca Doupona Topi?, University of Ljubljana, Slovenia Peter Forsberg, University of Copenhagen, Denmark Kirstin Hallmann, German Sport University Cologne, Germany Spencer Harris, University of Colorado, USA Paul Hover, Mulier Institute, The Netherlands Jukka Lahti, University of Jyväskylä, Finland Ramon Llopis-Goig, University of Valencia, Spain Szilvia Perényi, University of Debrecen, Hungary Leonidas Petridis, University of Debrecen, Hungary Samo Rauter, University of Ljubljana, Slovenia Peter Smale, Kantar Sport, UK Andrew Spiers, Sport England, UK Hanna Vehmas, University of Jyväskylä, Finland Harold van der Werff, Mulier Institute, The Netherlands Anna Vilanova, University of Barcelona, Spain Steven Vos, Fontys University of Applied Sciences, The Netherlands

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