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How Can Neuroeconomics Unravel CSR?

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The True Value of CSR

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Abstract

This chapter addresses Corporate Social Responsibility (CSR) with a neuroeconomic approach. CSR has an evolutionary argument, and it is addressed as an irrational disequilibrium rather than a rational economic equilibrium. Assumptions for economic interpretations are less relied upon for a better understanding of CSR due to the advancements of investigative tools and technology in neuroscience. The ‘black box’ above our shoulders can be looked without invasive means.

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Authors
  1. Jang Woo Park
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Editors and Affiliations

  1. Jagiellonian University, Poland

    Barbara Fryzel (Associate Professor of Management) (Associate Professor of Management)

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© 2015 Jang Woo Park

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Park, J.W. (2015). How Can Neuroeconomics Unravel CSR?. In: Fryzel, B. (eds) The True Value of CSR. Palgrave Macmillan, London. https://doi.org/10.1057/9781137433206_17

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