Abstract
Social media transforms personal and group interaction into value creation with the speed, scale, and economics of the Internet. Up to two-thirds of value creation comes from improving communication and collaboration between people.1 Social media nurtures a more open, non-hierarchical, and knowledge-sharing culture. It unlocks initiative, creativity, and passion for a more engaging society.
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Hoontrakul, P. (2014). Harnessing the Power of Social Media and Mobile Technology in Asia. In: Hoontrakul, P., Balding, C., Marwah, R. (eds) The Global Rise of Asian Transformation. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137412362_5
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DOI: https://doi.org/10.1057/9781137412362_5
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