Abstract
Education has always been a cornerstone of development. Nowadays more attention is given to the quality of learning and fields of study that are offered to students. Furthermore, competition among educational institutions is such that each university uses all possible means to strengthen its image and position in the world of knowledge and to attract the largest number of high-caliber students. In that context, student satisfaction is considered a solid competitive advantage. Therefore, many educational institutions strive to create a deeper understanding of the different factors that will generate and maintain a solid reputation. From a marketing perspective, the vital element for an organization to survive depends on customer satisfaction, which primarily starts from understanding the consumer’s needs. This chapter introduces various perspectives from the Occidental and Oriental worlds and real-time experiences from Middle Eastern institutions. This international blend will offer a unique perspective of student concerns, outlooks, and predictions for the future of education.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
AACSB (2003), Executive Summary. Management education at risk task force, April, AACSB, Tampa, FL.
Cornuel, E. (2007), Challenges facing business schools in the future. Journal of Management Development, 26(1), 87–92.
Wilson, A. (1999), Strategic imaging in academe: a study college and university images as perceived by prospective college students (Doctoral dissertation). Carbondale, IL: Southern Illinois University.
Wilson, D.A. (2007), Tomorrow, tomorrow and tomorrow: the ‘silent pillar’. Journal of Management Development, 26(1), 84–86.
World Bank (2013), Factsheet Retrieved from: http://web.worldbank.org/WEBSITE/EXTERNAL/COUNTRIES/MENAEXT/0„contentMDK:23028353~pagePK:146736-piPK:146830-theSitePK:256299,00.html/WEBSITE/EXTERNAL/COUNTRIES/MENAEXT/0„contentMDK:23028353~pagePK:146736-piPK:146830-theSitePK:256299,00.html
Copyright information
© 2014 Lindos Daou and Charbel El Khoury
About this chapter
Cite this chapter
Daou, L., El Khoury, C. (2014). Education in a Globalized Era: An Outlook from the Receiver. In: Business and Education in the Middle East. Palgrave Macmillan, London. https://doi.org/10.1057/9781137396969_10
Download citation
DOI: https://doi.org/10.1057/9781137396969_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-48475-1
Online ISBN: 978-1-137-39696-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)