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From Products to Use-Oriented Services

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Sustainable Innovation Strategy

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Abstract

As an introduction to this chapter, we will sum up some of the insights that have been presented so far:

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Notes

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  6. Case originally presented in C. Sempels and M. Vandercammen (2009), Oser le marketing durable: Concilier marketing et développement durable, Paris: Pearson.

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  1. SKEMA Business School, France

    Christophe Sempels (Associate Professor of Sustainable Development and Strategy) & Jonas Hoffmann (Associate Professor of Marketing)

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  1. Christophe Sempels
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  2. Jonas Hoffmann
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© 2013 Christophe Sempels and Jonas Hoffmann

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Sempels, C., Hoffmann, J. (2013). From Products to Use-Oriented Services. In: Sustainable Innovation Strategy. Palgrave Macmillan, London. https://doi.org/10.1057/9781137352613_6

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