Abstract
In this chapter we will consider children’s ability to distinguish an advertisement in different contexts, on television and on web pages. By ‘distinguish’ we mean not only the ability to identify an advertisement but also the ability to avoid mistaking something else (e.g., a television programme) as an advertisement.
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© 2014 Shiying Li, Megan Pickering, Moondore Ali, Mark Blades & Caroline Oates
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Li, S., Pickering, M., Ali, M., Blades, M., Oates, C. (2014). Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages. In: Blades, M., Oates, C., Blumberg, F., Gunter, B. (eds) Advertising to Children. Palgrave Macmillan, London. https://doi.org/10.1057/9781137313256_11
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DOI: https://doi.org/10.1057/9781137313256_11
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