Abstract
Debra Pruent is Chief Operating Officer of GfK Consumer Experiences and a member of the GfK SE Management Board. She is responsible for the company’s global custom research business and plays a lead role in M&A activity for this sector, including GfK’s most recent acquisitions of Knowledge Networks and Bridgehead International.
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© 2014 Brian Claridge and Cary L. Cooper
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Claridge, B., Cooper, C.L. (2014). Debra A. Pruent — Chief Operating Officer, GfK Consumer Experiences. In: Stress in the Spotlight. Palgrave Macmillan, London. https://doi.org/10.1057/9781137292353_9
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DOI: https://doi.org/10.1057/9781137292353_9
Publisher Name: Palgrave Macmillan, London
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