Abstract
The inexorable rise in the value of sports media rights reveals the truly symbiotic economic relationship between sport and media. On the one hand, the acquisition of premium sports media rights has proved to be decisive in the battlefield for market positions in the European media landscape. Sports programming is one of the few genres capable of attracting a large number of subscribers or viewers who are of particular interest to advertisers. On the other hand, the revenues derived from the sale of these rights have become a major, and in some cases the main, pillar of professional sports finance today.
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Van Rompuy, B. (2014). The Impact of EU Competition Policy on the Sale of Sports Media Rights: Trends and Developments at the National Level. In: Donders, K., Pauwels, C., Loisen, J. (eds) The Palgrave Handbook of European Media Policy. Palgrave Macmillan, London. https://doi.org/10.1057/9781137032195_24
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DOI: https://doi.org/10.1057/9781137032195_24
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