Abstract
We have discussed in the previous chapters the key drivers through which meta-luxury brands create demand: craftsmanship, focus, history, and rarity – the translation of the concepts of knowledge, purpose and timelessness, and the reflection of the pursuit of unique achievement. We have also looked in detail at the different degrees to which brands pursue those qualities. It is now time to look at the business and management implications of meta-luxury.
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© 2012 Manfredi Ricca & Rebecca Robins
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Ricca, M., Robins, R. (2012). The Economy of Meta-luxury. In: Meta-Luxury. Palgrave Macmillan, London. https://doi.org/10.1057/9781137005663_9
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DOI: https://doi.org/10.1057/9781137005663_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33301-1
Online ISBN: 978-1-137-00566-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)