Strategic Foresight

1. Front Matter

   Pages i-xv

   PDF

2. Introduction

   • Alfred Marcus

   Pages 1-7

3. Meeting the Challenges of the Future

   • Alfred Marcus

   Pages 9-25

4. Thinking about the Future

   • Alfred Marcus

   Pages 27-45

5. The Challenges Businesses Face

   • Alfred Marcus

   Pages 47-64

6. Population and Security Challenges

   • Alfred Marcus

   Pages 65-93

7. Political and Economic Challenges

   • Alfred Marcus

   Pages 95-126

8. Energy and Environmental Challenges

   • Alfred Marcus

   Pages 127-148

9. Afterword

   • Massoud Amin

   Pages 149-167

10. Back Matter

    Pages 169-209

    PDF

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

• business
• organization
• organizations
• planning
• strategy

"Strategic Foresight deserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve." - William H Starbuck, Professor in Residence, University of Oregon

"In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it." - Moshe Farjoun, The Schulich School of Business, Canada.

ALFRED MARCUS is a Professor in the department of Strategic Management and Organization, Carlson School of Management at the University of Minnesota, USA. 

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