Abstract
Member colleges of the United Negro College Fund (UNCF), like most other colleges and universities, require voluntary support in order to balance their budgets and achieve their institutional missions. While acknowledging the need for alumni support as a result of decreases in funding from federal and state governments, many private and public institutional advancement programs do not instill a culture of giving in their students, nor do they teach the importance of providing financial support to their alma mater after receiving their diploma (Dysart, 1989; Zusman, 1999). Nancy Dysart (1989) suggests that colleges may be forced to teach a culture of giving to their students in order to encourage future alumni participation in development campaigns. The UNCF, through its National Pre-Alumni Council (NPAC), aims to involve students in fund-raising in order to encourage their support after graduation. Alumni support accounts for the majority of voluntary giving to the general academy. For instance, alumni provided 28% of the private donations to higher education in the fiscal year 2001 (American Association of Fundraising Counsel [AAFRC], 2003). However, only 12.2% of alumni solicited support to historically Black colleges and universities (HBCUs) in the same year (Voluntary Support ofEducation survey, 2005).
I believe that these colleges [historically Black] form a legacy ever devoted to the high ideals for which they were grounded and the pre-alumni council should promulgate not only the tenets of higher education but should promote the highest in race relations as well.
National Pre-Alumni Creed United Negro College Fund.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Ahammer, I. M., and J. P. Murray. 1979. Kindness in the kindergarten: The relative influence of role playing and prosocial television in facilitating altruism. International Journal of Behavioral Development 2: 133–57.
American Association of Fundraising Counsel. 2003. Giving USA2003: The annual report on philanthropy for the year 2002. New York: Author.
American Association of Fundraising Counsel. 2005. Giving USA2005: The annual report on philanthropy for the year 2004. New York: Author.
Ashforth, B. E., and F. Mael. 1989. Social identity theory and the organization. Academy of Management Review 14: 20–39.
Atchley, R. C. 1989. A continuity theory of normal aging. Gerontologist 29(2): 183–90.
Bar-Tal, D. 1982. Sequential development of helping behavior: A cognitive-learning approach. Developmental Review 2: 101–24.
Benedict College Division of Institutional Advancement. n.d. The National Pre-Alumni Council Organization. Retrieved September 21, 2005, from http://www.benedict.edu/ divisions/insadv/alumni_affairs/alumni/bc_pre_alumni_council.html.
Brawley, J. P. 1981. Oral history interview by Marcia Goodson, Columbia University Oral History Collection, New York.
Capital campaign status. 2005. The Chronicle of Higher Education. Retrieved April 5, 2005, from http://www.chronicle.com/prm/weekly/campaigns/.
Chewning, P. B. 1993. The ultimate goal: Installing the volunteer and philanthropic ethic. In Student advancement programs: Shaping tomorrow’s leaders today, ed. Barbara Tipsord Todd. Washington, DC: Council for the Advancement and Support of Education.
Cialdini, R. B., and D. T. Kenrick. 1976. Altruism as hedonism: A social development perspective on the relationship of negative mood state helping. Journal of Personality and Social Psychology 34: 907–14.
Creswell, J. W. 2003. Research design: Qualitative, quantitative, and mixed methods approaches. Thousand Oaks: Sage.
Drezner, N. D. 2005. Advancing Gallaudet: Alumni support for the nation’s university for the deaf and hard-of-hearing and its similarities to Black colleges and universities. International Journal of Educational Advancement 5(4): 301–15.
Drezner, N. D. 2007. Recessions & tax-cuts: The impact of economic cycles on individual giving, philanthropy, and higher education. International Journal of Educational Advancement 6(4): 289–305.
Duronion, M. A., and B. A. Loession. 1991. Effective fund raising in higher education. San Francisco, CA: Jossey-Bass.
Dysart, N. M. 1989. Alumni-in-resident: Programs for students. In Handbook for alumni administration, ed. C. H. Webb. New York: Macmillan.
Eisenberg, N., ed. 1982. The development of prosocial behavior. New York: Academic Press.
Friedmann, A. S. 2003. Building communities of participation through student advancement programs: A first step towards relationship fund raising. PhD dissertation, The College of William and Mary in Virginia, 2003).
Gasman, M., and S. Anderson-Thompkins. 2003. Fund raising from Black college alumni: Successful strategies for supporting alma mater. Washington, DC: Council for the Advancement and Support of Education.
Gasman, M. 2007. Envisioning Black colleges: A history of the United Negro College Fund. Baltimore, MD: Johns Hopkins University Press.
Gayden, C. 2005, June 1. Introduction of the 2005–2006 NPAC Board. The Torch. Retrieved on September 30, 2005, from http://www.texascollege.edu/pdf/Torch_ Newsletter_Summer.pdf.
Grusec, J. E. 1982. The Socialization of altruism. In The development of prosocial behavior, ed. N. Eisenberg, 139–66. New York: Academic Press.
—. 1991. The socialization of empathy. In Review of personality and social psychology: vol. 12. Prosocial behavior, ed. M. S. Clark, 9–33. Newbury Park, CA: Sage.
Harbaugh, W. 1998. The prestige motive for making charitable transfers. American Economics Review Papers and Proceedings 88(2): 277–82.
Israel, A. C. 1978. Some thoughts on the correspondence between saying and doing. Journal of Applied Behavior Analysis 11: 271–76.
Kang, Chul-Hee. 2005, February. An exploration on individual giving and volunteering in Korea. Paper presented at colloquium of the University of Pennsylvania School of Social Work, Philadelphia.
Kerns, J. R. 1986, June. Two-year college alumni programs into the 1990s. Paper presented at the National workshop on two-year college programs, Junior and community college institute, Washington, DC.
Kohlberg, L. 1985. The psychology of moral development. San Francisco, CA: Harper & Row.
Jefferson, Z. 2004. The constitution and by-laws of the National Pre-Alumni Council of the UNCF, Inc. United Negro College Fund Papers, Library of Congress, Washington, DC.
Lindahl, W, and C. Winship. 1992. Predictive models for annual fundraising and major gift fundraising. Nonprofit Management and Leadership 3: 43–64.
Lynch, H. G. 1980. The young alumnus: An enduring strength. In Building your alumni programs: The best of CASE Currents, ed. V. Carter and P. A. Alberger. Washington, DC: Council for the Advancement and Support of Education.
Mael, F, and B. E. Ashforth. 1992. Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior 13(2): 103–23.
Monks, J. 2003. Patterns of giving to one’s alma mater among young graduates from selective institutions. Economics of Education Review 22: 121–30.
Moore, B. S., and N. Eisenberg. 1994. The development of altruism. Annals of Child Development 1: 107–74.
Moore, L. 2005, June 1. Introduction of the 2005–2006 NPAC Board. The Torch. Retrieved on September 30, 2005, from http://www.texascollege.edu/pdf/Torch_Newsletter_ Summer.pdf.
Nakada, L. H. 1993. Student interns: Cultivating the next generation of advancement professionals. In Student advancement programs: Shaping tomorrow’s leaders today, ed. Barbara Tipsord Todd. Washington, DC: Council for the Advancement and Support of Education.
Nayman, R. L., H. R. Gianneschi, and J. M. Mandel. 1993, Fall. Turning students into alumni donors. In New roles in educational fundraising and institutional advancement, ed. M. C. Terrell and J. A. Gold, 63; 85–94. San Francisco, CA: Jossey-Bass.
Okunade, A., and S. Justice. 1991. Micropanel estimates of the life-cycle hypothesis with respect to alumni donations. In Proceedings of the Business and Economics Statistical Section of the American Statistical Association, 298–305. USA: American Statistical Association.
Purpura, M. 1980. Building the alumni habit. In Building your alumni programs: The best of CASE Currents, ed. V. Carter and P. A. Alberger. Washington, DC: Council for the Advancement and Support of Education.
Rucker, T. 2005. United Negro College Fund Pre-Alumni Council programs handbook. Unpublished document.
Rushton, J.P. 1975. Generosity in children: Immediate and long term effects of modeling, preaching, and moral judgment. Journal of Personality and Social Psychology 31: 459–66.
—. 1982. Social learning theory and the development of prosocial behavior. In The development of prosocial behavior, ed. N. Eisenberg. New York: Academic Press.
Schroeder, D. A., L. A. Penner, J. F. Dovidio, and J. A. Piliavin. 1995. The psychology of helping and altruism: Problems and puzzles. New York: McGraw-Hill.
Shanley, M. G. 1985. Student, faculty and staff involvement in institutional advancement: University of South Carolina. Carolina View 1: 40–3.
Smith, C. L., D. M. Gelfand, D. P. Hartmann, and M. E. P. Partlow. 1979. Children’s casual attributions regarding help giving. Child Development 50: 203–10.
Strout, E. 2005, January 7. Fund raising: The big gifts had better get bigger. Chronicle of Higher Education 51(18): 7.
Tipsord Todd, B., ed. 1993. Student advancement programs: Shaping tomorrow’s alumni leaders today. Washington, DC: CASE Books.
United Negro College Fund. n.d. Facts about the National Pre-Alumni Council (NPAC) and Pre-Alumni Councils (PACs). Retrieved September 12, 2005, from http://www. uncf.org/alumni/npacfacts.asp.
United Negro College Fund. 2005. About us. Retrieved September 12, 2005, from http://uncf.org/aboutus/index.asp.
United Negro College Fund. 2006. Taking it personally: UNCF students raise funds to support their collective education. Retrieved May 1, 2006, from http://www.uncf.org/ webfeature/archives/webfeature_03142005_MissUNCF.asp.
van Nostrand, I. 1999. Young alumni programming. In Alumni relations: A newcomer’s guide to success, ed. John A. Feudo. Washington, DC: Council for the Advancement and Support of Education.
Wanga, C. 2005. UNCF/NPAC 2005 initiatives: Strengthening the fabric of the NPAC, one fabric at a time. Presentation to executive board meeting.
Worth, M. J. 2002. New strategies for educational fund raising. Westport, CT: Oryx.
Zusman, A. 1999. Issues facing higher education in the twenty-first century. In American higher education in the twenty-first century: Social, political, and economic challenges, ed. P. Altbach, Robert O. Berdall, and Patricia J. Gumport. Baltimore, MD: Johns Hopkins University Press.
Editor information
Editors and Affiliations
Copyright information
© 2008 Marybeth Gasman and Christopher L. Tudico
About this chapter
Cite this chapter
Drezner, N.D. (2008). For Alma Mater and the Fund: The United Negro College Fund’s National Pre-Alumni Council and the Creation of the Next Generation of Donors. In: Gasman, M., Tudico, C.L. (eds) Historically Black Colleges and Universities. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230617261_2
Download citation
DOI: https://doi.org/10.1057/9780230617261_2
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-37103-7
Online ISBN: 978-0-230-61726-1
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)