Skip to main content

For Alma Mater and the Fund: The United Negro College Fund’s National Pre-Alumni Council and the Creation of the Next Generation of Donors

  • Chapter
Historically Black Colleges and Universities

Abstract

Member colleges of the United Negro College Fund (UNCF), like most other colleges and universities, require voluntary support in order to balance their budgets and achieve their institutional missions. While acknowledging the need for alumni support as a result of decreases in funding from federal and state governments, many private and public institutional advancement programs do not instill a culture of giving in their students, nor do they teach the importance of providing financial support to their alma mater after receiving their diploma (Dysart, 1989; Zusman, 1999). Nancy Dysart (1989) suggests that colleges may be forced to teach a culture of giving to their students in order to encourage future alumni participation in development campaigns. The UNCF, through its National Pre-Alumni Council (NPAC), aims to involve students in fund-raising in order to encourage their support after graduation. Alumni support accounts for the majority of voluntary giving to the general academy. For instance, alumni provided 28% of the private donations to higher education in the fiscal year 2001 (American Association of Fundraising Counsel [AAFRC], 2003). However, only 12.2% of alumni solicited support to historically Black colleges and universities (HBCUs) in the same year (Voluntary Support ofEducation survey, 2005).

I believe that these colleges [historically Black] form a legacy ever devoted to the high ideals for which they were grounded and the pre-alumni council should promulgate not only the tenets of higher education but should promote the highest in race relations as well.

National Pre-Alumni Creed United Negro College Fund.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 16.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

References

  • Ahammer, I. M., and J. P. Murray. 1979. Kindness in the kindergarten: The relative influence of role playing and prosocial television in facilitating altruism. International Journal of Behavioral Development 2: 133–57.

    Article  Google Scholar 

  • American Association of Fundraising Counsel. 2003. Giving USA2003: The annual report on philanthropy for the year 2002. New York: Author.

    Google Scholar 

  • American Association of Fundraising Counsel. 2005. Giving USA2005: The annual report on philanthropy for the year 2004. New York: Author.

    Google Scholar 

  • Ashforth, B. E., and F. Mael. 1989. Social identity theory and the organization. Academy of Management Review 14: 20–39.

    Google Scholar 

  • Atchley, R. C. 1989. A continuity theory of normal aging. Gerontologist 29(2): 183–90.

    Article  Google Scholar 

  • Bar-Tal, D. 1982. Sequential development of helping behavior: A cognitive-learning approach. Developmental Review 2: 101–24.

    Article  Google Scholar 

  • Benedict College Division of Institutional Advancement. n.d. The National Pre-Alumni Council Organization. Retrieved September 21, 2005, from http://www.benedict.edu/ divisions/insadv/alumni_affairs/alumni/bc_pre_alumni_council.html.

    Google Scholar 

  • Brawley, J. P. 1981. Oral history interview by Marcia Goodson, Columbia University Oral History Collection, New York.

    Google Scholar 

  • Capital campaign status. 2005. The Chronicle of Higher Education. Retrieved April 5, 2005, from http://www.chronicle.com/prm/weekly/campaigns/.

    Google Scholar 

  • Chewning, P. B. 1993. The ultimate goal: Installing the volunteer and philanthropic ethic. In Student advancement programs: Shaping tomorrows leaders today, ed. Barbara Tipsord Todd. Washington, DC: Council for the Advancement and Support of Education.

    Google Scholar 

  • Cialdini, R. B., and D. T. Kenrick. 1976. Altruism as hedonism: A social development perspective on the relationship of negative mood state helping. Journal of Personality and Social Psychology 34: 907–14.

    Article  Google Scholar 

  • Creswell, J. W. 2003. Research design: Qualitative, quantitative, and mixed methods approaches. Thousand Oaks: Sage.

    Google Scholar 

  • Drezner, N. D. 2005. Advancing Gallaudet: Alumni support for the nation’s university for the deaf and hard-of-hearing and its similarities to Black colleges and universities. International Journal of Educational Advancement 5(4): 301–15.

    Article  Google Scholar 

  • Drezner, N. D. 2007. Recessions & tax-cuts: The impact of economic cycles on individual giving, philanthropy, and higher education. International Journal of Educational Advancement 6(4): 289–305.

    Article  Google Scholar 

  • Duronion, M. A., and B. A. Loession. 1991. Effective fund raising in higher education. San Francisco, CA: Jossey-Bass.

    Google Scholar 

  • Dysart, N. M. 1989. Alumni-in-resident: Programs for students. In Handbook for alumni administration, ed. C. H. Webb. New York: Macmillan.

    Google Scholar 

  • Eisenberg, N., ed. 1982. The development of prosocial behavior. New York: Academic Press.

    Google Scholar 

  • Friedmann, A. S. 2003. Building communities of participation through student advancement programs: A first step towards relationship fund raising. PhD dissertation, The College of William and Mary in Virginia, 2003).

    Google Scholar 

  • Gasman, M., and S. Anderson-Thompkins. 2003. Fund raising from Black college alumni: Successful strategies for supporting alma mater. Washington, DC: Council for the Advancement and Support of Education.

    Google Scholar 

  • Gasman, M. 2007. Envisioning Black colleges: A history of the United Negro College Fund. Baltimore, MD: Johns Hopkins University Press.

    Google Scholar 

  • Gayden, C. 2005, June 1. Introduction of the 2005–2006 NPAC Board. The Torch. Retrieved on September 30, 2005, from http://www.texascollege.edu/pdf/Torch_ Newsletter_Summer.pdf.

    Google Scholar 

  • Grusec, J. E. 1982. The Socialization of altruism. In The development of prosocial behavior, ed. N. Eisenberg, 139–66. New York: Academic Press.

    Chapter  Google Scholar 

  • —. 1991. The socialization of empathy. In Review of personality and social psychology: vol. 12. Prosocial behavior, ed. M. S. Clark, 9–33. Newbury Park, CA: Sage.

    Google Scholar 

  • Harbaugh, W. 1998. The prestige motive for making charitable transfers. American Economics Review Papers and Proceedings 88(2): 277–82.

    Google Scholar 

  • Israel, A. C. 1978. Some thoughts on the correspondence between saying and doing. Journal of Applied Behavior Analysis 11: 271–76.

    Article  Google Scholar 

  • Kang, Chul-Hee. 2005, February. An exploration on individual giving and volunteering in Korea. Paper presented at colloquium of the University of Pennsylvania School of Social Work, Philadelphia.

    Google Scholar 

  • Kerns, J. R. 1986, June. Two-year college alumni programs into the 1990s. Paper presented at the National workshop on two-year college programs, Junior and community college institute, Washington, DC.

    Google Scholar 

  • Kohlberg, L. 1985. The psychology of moral development. San Francisco, CA: Harper & Row.

    Google Scholar 

  • Jefferson, Z. 2004. The constitution and by-laws of the National Pre-Alumni Council of the UNCF, Inc. United Negro College Fund Papers, Library of Congress, Washington, DC.

    Google Scholar 

  • Lindahl, W, and C. Winship. 1992. Predictive models for annual fundraising and major gift fundraising. Nonprofit Management and Leadership 3: 43–64.

    Article  Google Scholar 

  • Lynch, H. G. 1980. The young alumnus: An enduring strength. In Building your alumni programs: The best of CASE Currents, ed. V. Carter and P. A. Alberger. Washington, DC: Council for the Advancement and Support of Education.

    Google Scholar 

  • Mael, F, and B. E. Ashforth. 1992. Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior 13(2): 103–23.

    Article  Google Scholar 

  • Monks, J. 2003. Patterns of giving to one’s alma mater among young graduates from selective institutions. Economics of Education Review 22: 121–30.

    Article  Google Scholar 

  • Moore, B. S., and N. Eisenberg. 1994. The development of altruism. Annals of Child Development 1: 107–74.

    Google Scholar 

  • Moore, L. 2005, June 1. Introduction of the 2005–2006 NPAC Board. The Torch. Retrieved on September 30, 2005, from http://www.texascollege.edu/pdf/Torch_Newsletter_ Summer.pdf.

    Google Scholar 

  • Nakada, L. H. 1993. Student interns: Cultivating the next generation of advancement professionals. In Student advancement programs: Shaping tomorrows leaders today, ed. Barbara Tipsord Todd. Washington, DC: Council for the Advancement and Support of Education.

    Google Scholar 

  • Nayman, R. L., H. R. Gianneschi, and J. M. Mandel. 1993, Fall. Turning students into alumni donors. In New roles in educational fundraising and institutional advancement, ed. M. C. Terrell and J. A. Gold, 63; 85–94. San Francisco, CA: Jossey-Bass.

    Google Scholar 

  • Okunade, A., and S. Justice. 1991. Micropanel estimates of the life-cycle hypothesis with respect to alumni donations. In Proceedings of the Business and Economics Statistical Section of the American Statistical Association, 298–305. USA: American Statistical Association.

    Google Scholar 

  • Purpura, M. 1980. Building the alumni habit. In Building your alumni programs: The best of CASE Currents, ed. V. Carter and P. A. Alberger. Washington, DC: Council for the Advancement and Support of Education.

    Google Scholar 

  • Rucker, T. 2005. United Negro College Fund Pre-Alumni Council programs handbook. Unpublished document.

    Google Scholar 

  • Rushton, J.P. 1975. Generosity in children: Immediate and long term effects of modeling, preaching, and moral judgment. Journal of Personality and Social Psychology 31: 459–66.

    Article  Google Scholar 

  • —. 1982. Social learning theory and the development of prosocial behavior. In The development of prosocial behavior, ed. N. Eisenberg. New York: Academic Press.

    Google Scholar 

  • Schroeder, D. A., L. A. Penner, J. F. Dovidio, and J. A. Piliavin. 1995. The psychology of helping and altruism: Problems and puzzles. New York: McGraw-Hill.

    Google Scholar 

  • Shanley, M. G. 1985. Student, faculty and staff involvement in institutional advancement: University of South Carolina. Carolina View 1: 40–3.

    Google Scholar 

  • Smith, C. L., D. M. Gelfand, D. P. Hartmann, and M. E. P. Partlow. 1979. Children’s casual attributions regarding help giving. Child Development 50: 203–10.

    Article  Google Scholar 

  • Strout, E. 2005, January 7. Fund raising: The big gifts had better get bigger. Chronicle of Higher Education 51(18): 7.

    Google Scholar 

  • Tipsord Todd, B., ed. 1993. Student advancement programs: Shaping tomorrows alumni leaders today. Washington, DC: CASE Books.

    Google Scholar 

  • United Negro College Fund. n.d. Facts about the National Pre-Alumni Council (NPAC) and Pre-Alumni Councils (PACs). Retrieved September 12, 2005, from http://www. uncf.org/alumni/npacfacts.asp.

    Google Scholar 

  • United Negro College Fund. 2005. About us. Retrieved September 12, 2005, from http://uncf.org/aboutus/index.asp.

    Google Scholar 

  • United Negro College Fund. 2006. Taking it personally: UNCF students raise funds to support their collective education. Retrieved May 1, 2006, from http://www.uncf.org/ webfeature/archives/webfeature_03142005_MissUNCF.asp.

    Google Scholar 

  • van Nostrand, I. 1999. Young alumni programming. In Alumni relations: A newcomers guide to success, ed. John A. Feudo. Washington, DC: Council for the Advancement and Support of Education.

    Google Scholar 

  • Wanga, C. 2005. UNCF/NPAC 2005 initiatives: Strengthening the fabric of the NPAC, one fabric at a time. Presentation to executive board meeting.

    Google Scholar 

  • Worth, M. J. 2002. New strategies for educational fund raising. Westport, CT: Oryx.

    Google Scholar 

  • Zusman, A. 1999. Issues facing higher education in the twenty-first century. In American higher education in the twenty-first century: Social, political, and economic challenges, ed. P. Altbach, Robert O. Berdall, and Patricia J. Gumport. Baltimore, MD: Johns Hopkins University Press.

    Google Scholar 

Download references

Authors

Editor information

Editors and Affiliations

Copyright information

© 2008 Marybeth Gasman and Christopher L. Tudico

About this chapter

Cite this chapter

Drezner, N.D. (2008). For Alma Mater and the Fund: The United Negro College Fund’s National Pre-Alumni Council and the Creation of the Next Generation of Donors. In: Gasman, M., Tudico, C.L. (eds) Historically Black Colleges and Universities. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230617261_2

Download citation

Publish with us

Policies and ethics