Abstract
This chapter describes how firms create knowledge to change themselves and their environment, based on their vision and driving objectives. The vision sets the direction for the firm’s strategy and its operations by drawing an image of the future that the firm wants to create. This vision motivates employees and lays the foundation for the firm’s value system, based on defined relationships both inside and outside the company.
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© 2008 Ikujiro Nonaka, Ryoko Toyama and Toru Hirata
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Nonaka, I., Toyama, R., Hirata, T., Bigelow, S.J., Hirose, A., Kohlbacher, F. (2008). Vision and Driving Objectives: Values for the Common Good. In: Managing Flow. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583702_5
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DOI: https://doi.org/10.1057/9780230583702_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36356-8
Online ISBN: 978-0-230-58370-2
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