Abstract
I use the journey metaphor a great deal in my work and throughout this book. The creative and production process has been an exhilarating journey in its own right. As with all epics, it has not been without its challenges which have called upon reserves of collaboration and compromise.
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© 2008 Ian Buckingham
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Buckingham, I.P. (2008). Postscript. In: Brand Engagement. International Political Economy Series. Palgrave Macmillan, London. https://doi.org/10.1057/9780230579507_7
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DOI: https://doi.org/10.1057/9780230579507_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36447-3
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