Abstract
The adequate mindset is a necessary but not sufficient condition. Also required are actions consistent with it and with each other. A marking management drama often plays out when what the business does belies — in fact contradicts — what it says it does or what it believes it does. What businesses do must conform perfectly to what they are, and to what they promise.
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© 2007 Jean-Claude Thoenig and Charles Waldman
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Thoenig, JC., Waldman, C. (2007). Spoiling The Marking Process. In: The Marking Enterprise. INSEAD Business Press. Palgrave Macmillan, London. https://doi.org/10.1057/9780230579484_7
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DOI: https://doi.org/10.1057/9780230579484_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28022-3
Online ISBN: 978-0-230-57948-4
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