Abstract
The brand brief gives us an understanding of the brand, primarily through the verbal expressions of staff and the graphic and written expressions contained in documents. The next stage, creative learning, is where we truly start to uncover how the brand will eventually express itself in sound. We do this through a series of audits and group discussions of sonic moodboards.
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© 2003 Daniel M. Jackson and Paul Fulberg
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Jackson, D.M., Fulberg, P. (2003). Creative learning. In: Fulberg, P. (eds) Sonic Branding. Palgrave Macmillan, London. https://doi.org/10.1057/9780230503267_20
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DOI: https://doi.org/10.1057/9780230503267_20
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-50977-5
Online ISBN: 978-0-230-50326-7
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)