Abstract
What we will seek to do in the chapters ahead is generate a model that can be referenced by anyone who wants to make full use of sound as a brand communicator. We call this the sonic branding engine and it is the heart of our strategic approach. Even more important in sonic branding terms than the sheer creativity of musical or effects composition, it represents the essence of the sonic branding approach.
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© 2003 Daniel M. Jackson and Paul Fulberg
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Jackson, D.M., Fulberg, P. (2003). The sonic branding engine. In: Fulberg, P. (eds) Sonic Branding. Palgrave Macmillan, London. https://doi.org/10.1057/9780230503267_18
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DOI: https://doi.org/10.1057/9780230503267_18
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-50977-5
Online ISBN: 978-0-230-50326-7
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