Abstract
The preceding chapters explained how the ageing of the senses and the mind profoundly impacts the relationship between companies and their older customers. The effects of ageing on the 11 organ systems and an estimated 100 trillion cells of the human body are equally important, bringing about a transformation in the way people look, feel and behave.
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Notes
Hosam Kamel, Sarcopenia and Aging, Nutrition Reviews, 61(5): 157–67, May 2003.
Matthew Delmonico et al., Alternative Definitions of Sarcopenia, Lower Extremity Performance, and Functional Impairment with Aging in Older Men and Women, Journal of American Geriatrics Society, 55:769–74, 2007.
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© 2013 Dick Stroud and Kim Walker
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Stroud, D., Walker, K. (2013). The ageing body. In: Marketing to the Ageing Consumer. Palgrave Macmillan, London. https://doi.org/10.1057/9780230378209_8
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DOI: https://doi.org/10.1057/9780230378209_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35095-7
Online ISBN: 978-0-230-37820-9
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