Abstract
Here are some of the storytelling tips that I’ve collected over the years. I begin with a few points about finding and shaping stories, and then describe various ways to tell the story.
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Notes
R. McKee, “Storytelling that moves people.” Harvard Business Review, 81 (2003): 51–55.
J. M. Kouzes and B. Z. Posner, Credibility: How Leaders Gain It and Lose It, Why People Demand It (1st ed.) (San Francisco, CA: Jossey-Bass, 2003).
R. McKee, Story: Substance, Structure, Style and the Principles of Screenwriting (New York: ReganBooks, 1997).
J. Collins, From Good to Great: Why Some Companies Make the Leap… and Others Don’t (New York: HarperBusiness, 2002).
R. B. Cialdini, “Harnessing the science of persuasion.” Harvard Business Review, 79.9 (2001): 72–79.
D. Lipman, Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work or Play (Little Rock: August House, 1999).
D. Ariely, The Upside of Irrationality: The Unexpected Benefits of Defying Logic At Work and At Home (New York: Harper, 2010).
S. Denning, “Telling tales.” Harvard Business Review, 82.5 (2004): 122–129.
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© 2011 Joan Marques, Satinder Dhiman, and Jerry Biberman
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McCormick, D.W. (2011). Notes on Storytelling for Leaders and Managers. In: Marques, J., Dhiman, S., Biberman, J. (eds) Stories to Tell Your Students. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230370432_78
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DOI: https://doi.org/10.1057/9780230370432_78
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-29738-2
Online ISBN: 978-0-230-37043-2
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