The Pier Framework of Luxury Innovation

Abstract

Luxury can be described as something exquisite, unique and rare; it is a combination of pleasure and aspiration. Be it a Richard Mille RM 032 Chronograph Diver’s Watch, a Montblanc Meisterstück pen, a Hermès Birkin bag or a Ferrari 458 Italia, it is a product that integrates craftsmanship, precious and rare materials, it has roots and it has a soul. It is an object of desire that is refined and positively pleasing. Above all, it represents a dream and gives you prestige. Innovation and creation are the heart of this process. Luxury innovation involves the capacity of someone at a certain moment to integrate unique skills and to sense l’air du temps to create something new, unique, an extra-ordinary product or experience.