A neuroexperience safari — approaching the tipping point

Shaw, Colin; Dibeehi, Qaalfa; Walden, Steven

doi:10.1057/9780230291775_9

Colin Shaw⁴,
Qaalfa Dibeehi⁵ &
Steven Walden⁶

1227 Accesses

Abstract

Let us start with a practical application of neuromarketing to show what forward-thinking organizations are doing today.

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Authors and Affiliations

Beyond Philosophy, UK
Colin Shaw (Founder and CEO)
Beyond Philosophy, UK
Qaalfa Dibeehi (Chief Operating and Consulting Officer)
Beyond Philosophy, UK
Steven Walden (Senior Head of Research and Consulting)

Authors

Colin Shaw
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Qaalfa Dibeehi
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Steven Walden
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Shaw, C., Dibeehi, Q., Walden, S. (2010). A neuroexperience safari — approaching the tipping point. In: Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9780230291775_9

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DOI: https://doi.org/10.1057/9780230291775_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32027-1
Online ISBN: 978-0-230-29177-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)

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