Abstract
There have been many attempts to develop a typology of shoppers. Learned papers have appeared on the topic for over fifty years. Some have been based on actual shoppers, some on “heads of household” and some more recently on internet users. Some researchers conduct “in-depth interviews,” others telephone polls, but the majority rely on questionnaires. And each method has its limitations.
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Reference
Bandyopadhyay, S. and Martell, M. (2007) “Does Attitudinal Loyalty Influence Behavioral Loyalty? A Theoretical and Empirical Study,” Journal of Retailing and Consumer Services, 14, 35–44.
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© 2008 Adrian Furnham
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Furnham, A. (2008). Segmenting Shoppers. In: Management Intelligence. Palgrave Macmillan, London. https://doi.org/10.1057/9780230227439_59
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DOI: https://doi.org/10.1057/9780230227439_59
Publisher Name: Palgrave Macmillan, London
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