Abstract
Crisan and Bortun investigate the role that Digital Storytelling (DS) could play in organizational advocacy. They discuss the effectiveness of digital stories as a means of engagement and whether they have the potential to influence public policy. Two stories produced by a Red Cross volunteer and by a manager of the national ecological campaign Let’s do it, Romania! were presented to a focus group, to analyse the effects such stories could have on future local decision-makers. The research suggests that single digital stories are a robust means of engagement but cannot elicit interest for public policies. However, a large number of personal stories on the same subject could produce sufficiently robust evidence to contribute effectively within an advocacy campaign.
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Crisan, C., Bortun, D. (2017). Exploring the Potential of Digital Stories as Tools for Advocacy. In: Dunford, M., Jenkins, T. (eds) Digital Storytelling . Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-59152-4_13
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DOI: https://doi.org/10.1057/978-1-137-59152-4_13
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Publisher Name: Palgrave Macmillan, London
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