Abstract
Usually, the talk after an election is of winners and losers. Unusually, however, the UK general election of May 2015 offers up three categories of political parties: the winners, the losers and those who missed out.
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Notes
- 1.
See, for example, “2015 really was the first digital general election: here are 7 lessons you should know” by Craig Elder and Tom Edmonds, Daily Telegraph, 23 July 2015, http://www.telegraph.co.uk/news/general-election-2015/11757682/2015-really-was-the-first-digital-general-election-here-are-7-lessons-you-should-know.html. Elder and Edmonds worked at Conservative Party HQ for the 2015 general election.
- 2.
Even though, in fact, the hit rate for the policies on the front of the 2010 Liberal Democrat general election manifesto was rather high at 3.5 out of 4: http://www.markpack.org.uk/130977/how-much-influence-have-the-lib-dems-had-in-the-coalition/
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Lilleker, D.G., Pack, M. (2016). Lessons for Political Marketing from 2015. In: Lilleker, D., Pack, M. (eds) Political Marketing and the 2015 UK General Election. Palgrave Studies in Political Marketing and Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-58440-3_9
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DOI: https://doi.org/10.1057/978-1-137-58440-3_9
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