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Did the Shuberts Save Broadway? The Corporate Producers

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The Palgrave Handbook of Musical Theatre Producers
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Abstract

The Shubert Brothers—Lee (1875?–1953), Sam S. (1877?–1905), and Jacob J. (or J.J., 1879?–1963)—were a leading force on Broadway from 1900 onward, making a strong name for themselves in the realms of revue, adaptations of European works, and original operettas. Their success was rooted in the corporate model, which went from being private to public and back to private. As keen businessmen, they were able to preserve the essence of Broadway theatre during the Great Depression.

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Vickery, A. (2017). Did the Shuberts Save Broadway? The Corporate Producers. In: MacDonald, L., Everett, W. (eds) The Palgrave Handbook of Musical Theatre Producers. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-43308-4_8

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