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International orientation and cross-functional integration in new product development

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Abstract

Drawing upon an organizational learning perspective, this study suggests that international orientation and functional integration are important determinants of new product success in the global market. Based on survey data of 188 Korean manufacturing firms, we examined the interplay between international orientation and cross-functional integration in new product development (NPD). The results reveal that internationally oriented firms can gain crucial market expertise for successful NPD, and cross-functional integration amplifies the benefits of international orientation. Consistent with the organizational learning perspective, this study highlights the importance of forming an organizational culture that actively pursues foreign market opportunities and promotes collaboration among functional areas.

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Acknowledgements

This study is partially supported by Korea University Business School Research Grant.

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  1. Korea University Business School, Anamro 145, Seongbukgu, Seoul, 02841, South Korea

    Jinwan Cho, Eunmi Kim & Insik Jeong

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  1. Jinwan Cho
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Cho, J., Kim, E. & Jeong, I. International orientation and cross-functional integration in new product development. Asian Bus Manage 16, 226–252 (2017). https://doi.org/10.1057/s41291-017-0024-4

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