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The continuing evolution: Customer-centric revenue management

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Journal of Revenue and Pricing Management Aims and scope

Abstract

This paper presents a new paradigm for revenue management — customer-centric revenue management. In an effort to retain profitable customers, airlines are investing in advanced analytics to gain insights into customer traits and preferences. Central to the data analytics and data mining initiatives is the revenue management and inventory control process for recommending the right offer to a customer and sales channel. A range of initiatives are discussed for acquiring new customers and retaining existing customers, followed by current trends and demands from the airline community.

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Author information

Authors and Affiliations

  1. Vice President and Chief Innovator, 3150 Sabre Drive, Southlake, Texas, 76092, USA

    Ben Vinod

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  1. Ben Vinod
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Correspondence to Ben Vinod.

Additional information

1 Ben Vinod currently serves as Senior Vice President and Chief Innovator at Sabre Airline Solutions. Prior to rejoining Sabre, he served (2000–03) as Vice President of CRM and Revenue & Price Optimisation business units at i2 Technologies. At Sabre (1985–99), Dr Vinod was Vice President of Airline Solutions, responsible for pricing and yield management. He earned a PhD in Industrial Engineering from Purdue University with a concentration in Operations Research.

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Vinod, B. The continuing evolution: Customer-centric revenue management. J Revenue Pricing Manag 7, 27–39 (2008). https://doi.org/10.1057/palgrave.rpm.5160117

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  • DOI: https://doi.org/10.1057/palgrave.rpm.5160117

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