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Let freedom and cash registers ring: America as a brand

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Authors
  1. Simon Anholt
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  2. Jeremy Hildreth
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A chapter taken from the book 'Brand America: The Mother of All Brands' by Simon Anholt and Jeremy Hildreth, published by Cyan Books, 2004 (ISSN 1904 879 020). Some minor editorial changes have been made for the purposes of Place Branding.

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Anholt, S., Hildreth, J. Let freedom and cash registers ring: America as a brand. Place Brand Public Dipl 1, 164–172 (2005). https://doi.org/10.1057/palgrave.pb.5990018

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  • DOI: https://doi.org/10.1057/palgrave.pb.5990018

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