Abstract
The importance of taking account of a firm's home-market relationships in efforts to explain its choice of partners for international alliances is discussed. Liberating and moderating relationships are proposed as two alternative types of alliances that firms may form in response to the influence of home market dependencies. Propositions suggesting explanatory factors that predict which type of relationship is formed then are presented; these propositions are based on the complementary aspects of transaction cost theory, the network approach, and resource dependence theory.
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*Ulf Elg is Assistant Professor at Lund School of Economics and Management. His research focuses on networks and alliances, and market orientation in the European food sector.
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Elg, U. Firms' Home-market Relationships: Their Role when Selecting International Alliance Partners. J Int Bus Stud 31, 169–177 (2000). https://doi.org/10.1057/palgrave.jibs.8490895
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DOI: https://doi.org/10.1057/palgrave.jibs.8490895