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Reputational Information: Its Role in Inter-organizational Collaboration

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Abstract

This paper explores the concept of reputational information in relation to decision makers' choice of inter-organizational partners. Reputational information is compared to other sources of information and a set of propositions is developed linking aspects of relationship formation and development with the use of reputational information. The propositions are further examined through a case study of a large Danish Telecommunications company's use of reputational information when evaluating advertising agencies.

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Authors and Affiliations

  1. Aarhus School of Business and University of Aarhus, Denmark

    P H Andersen & H B Sørensen

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  1. P H Andersen
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  2. H B Sørensen
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Andersen, P., Sørensen, H. Reputational Information: Its Role in Inter-organizational Collaboration. Corp Reputation Rev 2, 215–230 (1999). https://doi.org/10.1057/palgrave.crr.1540081

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  • DOI: https://doi.org/10.1057/palgrave.crr.1540081

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