Motivated by recent experiments studying the creep and breakup of a protein gel under stress, we introduce a simple mesoscopic model for the irreversible failure of gels and fibrous materials, and demonstrate it to capture much of the phenomenology seen experimentally. This includes a primary creep regime in which the shear rate decreases as a power law over several decades of time, a secondary crossover regime in which the shear rate attains a minimum, and a tertiary regime in which the shear rate increases dramatically up to a finite time singularity, signifying irreversible material failure. The model also captures a linear Monkman–Grant scaling of the failure time with the earlier time at which the shear rate attained its minimum, and a Basquin-like power law scaling of the failure time with imposed stress, as seen experimentally. The model furthermore predicts a slow accumulation of low levels of material damage during primary creep, followed by the growth of fractures leading to sudden material failure, as seen experimentally.